Israel tourism holds roadshows in Manila, Cebu
Israel Ministry of Tourism (IMOT) has announced a two-city roadshow to increase Filipino tourist arrivals to the country. The Ministry will host the roadshow in Manila on Aug. 13 and Cebu on Aug. 15.
The events will start off with a destination presentation leading to an interactive workshop between Filipino travel agencies and destination management companies (DMCs) from Israel. Around 300 members of the travel trade association in Manila and about 150 in Cebu are expected to attend. The Israeli delegation, including about 25 DMCs and airline representatives, is led by IMOT director Sammy Yahia and IMOT-Philippines marketing manager Anna Oraiza Aban, “Israel is an emerging destination for the leisure traveler and Filipino tourist arrivals have been growing progressively over the last couple of years. 2018 was a record-breaking year, with close to 31,000 Filipino tourists visiting Israel resulting in a 26 percent growth over 2017,” Yahia said.
“Through June 2019, approximately 14,300 Filipino tourists have completed travel to Israel, marking a 19 percent increase over the same period last year and we are confident this trend will continue. We are constantly working to increase destination awareness among travelers and the travel trade and working towards bringing leisure tourism to Israel from the Philippines as well.”
Turkish Airlines and Cathay Pacific currently service the Manila-Tel Aviv sector via Istanbul and Hong Kong, respectively. Philippine Airlines has announced its interest in beginning direct flights from Manila to Tel Aviv.
Israel offers a plethora of things to do and see to cater to the discerning traveler. From the historical city of Jerusalem to the beach city of Tel Aviv; from the Dead Sea, the lowest point on earth, to the marvelous underwater marine life of the Red Sea in Eilat, Israel is truly a dynamic destination.