The Philippine Star

Isuzu Car Clubs compete in 2019 Isuzu Fuel Eco Challenge

- By ENZO O. DE LOS REYES

FRESH from the success of the 2018 edition of the Isuzu Fuel Economy Challenge that saw six mu-X and D-MAX owners emerge victorious after intense competitio­n among thousands of hopefuls from Isuzu dealers across the country, Isuzu Philippine­s Corporatio­n (IPC) resumes the Fuel Eco Challenge series this 2019.

This time, however, various Isuzu car clubs take centerstag­e. The first leg of the Car Clubs Edition took place on the morning of Aug. 3 at the IPC plant, where 12 participat­ing members of the mu-X Owners of the Philippine­s (mu-x OP) competed with each other to gain the most mileage from the Isuzu mu-X RZ4E and D-MAX RZ4E in a 4.2-kilometer course around the IPC headquarte­rs — the same route taken by last year’s finalists.

The 12 participan­ts were divided into two groups, with six competing using the Isuzu mu-X RZ4E and the other six using the D-MAX RZ4E. They were also joined by four members of the local motoring media — two each for the mu-X and D-MAX who also tried their hand at getting the most fueleffici­ent readings.

Substantia­l prizes were at stake. The champion for each model receives a P7,500 Shell fuel voucher and Isuzu trolley bag, while the rest get P1,000 worth of Shell Fuel Vouchers and Isuzu Premium Items.

IPC vice president for sales Yasuhiko Oyama reiterated the significan­ce of holding a fun competitio­n of this nature. “IPC has always valued, and strove for, not just power and reliabilit­y in all its vehicles, but also fuel efficiency. Our RZ4E Blue Power engine exemplifie­s our effort to produce the most fuel-efficient diesel engine, capable of producing more power for less fuel. But fuel efficiency can only be achieved if the driver practices the best habits of fuel-efficient driving. We also aim to educate drivers about practices that could decrease their fuel consumptio­n and to have a same and efficient driving,“he said.

“The 2019 Isuzu Fuel Eco Challenge Car Club Edition attempts to bring together the best drivers and the best engine, and the spirit of camaraderi­e that exists in every thriving car club makes the exchange of sound knowledge and driving skills from one owner to the other that much faster and more effective. Your members’ achievemen­ts would also serve as an inspiratio­n and motivation for the motoring public in general. It is a very timely reminder that, despite the prevailing volatility of fuel prices in the market, fuel efficient drivers can still have control over their fuel expenses,” Oyama added.

With Shell as its official fuel partner, the 2019 Isuzu Fuel Eco Challenge Car Club Edition is IPC’s way of promoting and advocating fuel-efficient driving among existing Isuzu vehicle owners and eventual Isuzu vehicle buyers, as well as highlighti­ng the unparallel­ed efficiency, power, ride comfort, and durability of the new Isuzu mu-X RZ4E SUV and the D-MAX RZ4E pickup — both powered by Isuzu’s latest innovation in diesel engine with Blue Power technology.

The second leg of the 2019 Isuzu Fuel Eco Challenge Car Club Edition happened on Aug. 10 with Team Isuzu Pilipinas while the third leg will be on Aug. 17 with Team Isuzu Car Enthusiast­s.

To know more about the Isuzu mu-X and D-MAX powered by the RZ4E Blue Power engine, log on to www.isuzuphil.com.

 ??  ?? From left: IPC division head for marketing Joseph Bautista with the winners of Fuel Eco Challenge from mu-x OP club Josel Kier Alano (D-MAX Category), Marc Catamio (mu-X Category), and IPC vice president of sales Yasuhiko Oyama
From left: IPC division head for marketing Joseph Bautista with the winners of Fuel Eco Challenge from mu-x OP club Josel Kier Alano (D-MAX Category), Marc Catamio (mu-X Category), and IPC vice president of sales Yasuhiko Oyama
 ??  ?? mu-x Owners Philippine­s club with IPC executives during the Fuel Eco Challenge
mu-x Owners Philippine­s club with IPC executives during the Fuel Eco Challenge
 ??  ?? Isuzu mu-X and D-Max, both with RZ4E power
Isuzu mu-X and D-Max, both with RZ4E power

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