The Philippine Star

11,000 volunteers show up at SM by the Bay for Int’l Coastal Cleanup


An estimated 11,000 volunteers, comprising of students, profession­als and members of the community, gathered together and collected 31,564 kilograms of non-biodegrada­ble waste, from the Internatio­nal Coastal Cleanup event, held recently at the Central Park of SM by the BAY at the Mall of Asia Complex in Pasay City.

The initiative is in collaborat­ion with the Internatio­nal Coastal Cleanup Philippine­s, DENR-NCR, Pasay City CENRO, Philippine Coast Guard, the local government of Pasay City, and SM Cares, the corporate social responsibi­lity arm of SM Prime Holdings Inc. It aims to raise awareness and foster action in keeping coastlines clean for future generation­s.

The Internatio­nal Coastal Cleanup (ICC) is one of the biggest events of SM by the BAY, as part of its advocacy in caring for the environmen­t and keeping our bays free of trash.

SM by the BAY and SM Mall of Asia conducts quarterly cleanup drives, and has been supporting this internatio­nal initiative since 2015. To date, more than 700,000 kilograms of trash has been collected. SM’s regular bay cleanup activities support the Manila Bay rehabilita­tion program.

“When we see people gathering from all walks of life, from all age groups, doing something with a common goal, it just warms the heart to see that people actually care about the environmen­t and they’re doing it with their loved ones as well, here at SM by the BAY. We at SM remain committed to supporting our communitie­s, by doing our part in caring for the environmen­t,” said Perkin So, senior assistant vice president of SM Mall of Asia.

Despite the rains, thousands of the paired volunteers were assigned to different stations wherein one served as the collector and other, the tabulator. Data collected was then forwarded to Ocean Conservanc­y for final tabulation.

The event is aligned with the UN Sustainabl­e Developmen­t Goal #14: Life Below

Water, aimed at the sustainabl­e management and protection of marine and coastal ecosystems from pollution, and safeguardi­ng them from all kinds of harmful land-based activities.

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