11,000 volunteers show up at SM by the Bay for Int’l Coastal Cleanup

An estimated 11,000 volunteers, comprising of students, professionals and members of the community, gathered together and collected 31,564 kilograms of non-biodegradable waste, from the International Coastal Cleanup event, held recently at the Central Park of SM by the BAY at the Mall of Asia Complex in Pasay City.

The initiative is in collaboration with the International Coastal Cleanup Philippines, DENR-NCR, Pasay City CENRO, Philippine Coast Guard, the local government of Pasay City, and SM Cares, the corporate social responsibility arm of SM Prime Holdings Inc. It aims to raise awareness and foster action in keeping coastlines clean for future generations.

The International Coastal Cleanup (ICC) is one of the biggest events of SM by the BAY, as part of its advocacy in caring for the environment and keeping our bays free of trash.

SM by the BAY and SM Mall of Asia conducts quarterly cleanup drives, and has been supporting this international initiative since 2015. To date, more than 700,000 kilograms of trash has been collected. SM’s regular bay cleanup activities support the Manila Bay rehabilitation program.

“When we see people gathering from all walks of life, from all age groups, doing something with a common goal, it just warms the heart to see that people actually care about the environment and they’re doing it with their loved ones as well, here at SM by the BAY. We at SM remain committed to supporting our communities, by doing our part in caring for the environment,” said Perkin So, senior assistant vice president of SM Mall of Asia.

Despite the rains, thousands of the paired volunteers were assigned to different stations wherein one served as the collector and other, the tabulator. Data collected was then forwarded to Ocean Conservancy for final tabulation.

The event is aligned with the UN Sustainable Development Goal #14: Life Below

Water, aimed at the sustainable management and protection of marine and coastal ecosystems from pollution, and safeguarding them from all kinds of harmful land-based activities.