The Philippine Star

Is­rael power firm bullish on Phl prospects

- By DANESSA RIVERA Natural Disasters · Disasters · Israel · Philippines · Asia · Laguna province

Is­rael-based GenCell En­ergy sees great op­por­tu­ni­ties in the Philip­pines in pro­vid­ing an al­ter­na­tive and cleaner so­lu­tion to diesel-fired gen­er­a­tor sets and to ad­dress power woes caused by nat­u­ral dis­as­ters.

The com­pany is mak­ing the coun­try as as a jump off point for its ex­pan­sion in the Asian re­gion.

GenCell re­cently launched its fuel cell prod­ucts in the Philip­pine mar­ket to pro­vide clean power back up to lo­cal busi­nesses and even ru­ral ar­eas that can with­stand a num­ber of com­mon causes of power out­ages in­clud­ing brownouts, nat­u­ral dis­as­ters.

The com­pany be­lieves its fuel cell so­lu­tions – which has the same break­through tech­nol­ogy that has pow­ered Amer­i­can and Rus­sian space­craft – are a game-chang­ing al­ter­na­tive to tra­di­tional bat­tery and diesel­based gen­er­a­tors that of­ten run for seven hours a day or more.

“We look at Philip­pines as our a hub into the Asian mar­ket be­cause we feel the op­por­tu­nity here is huge be­cause the Philip­pine econ­omy is suf­fer­ing from out­ages, some of them be­cause of the age­ing grids, and some of them be­cause of ex­treme weather con­di­tions,” GenCell En­ergy CEO Rami Reshef told The STAR.

“No­body can pre­vent ty­phoon or earth­quake but we can be ready to ac­com­mo­date it or get over it as soon as pos­si­ble. That’s how we started how to ap­proach this mar­ket,” he said.

GenCell’s hy­dro­gen-based so­lu­tions pro­duce no emis­sions, noise, or vi­bra­tions and pro­vide im­me­di­ate back-up power to busi­nesses fac­ing tropical storms.

Its prod­ucts can be used to power up even the small­est ap­pli­ca­tions like ATMs to as big as a mi­cro­grid sys­tem.

“Def­i­nitely feel that there’s a huge need for power so­lu­tions. Right now, key mar­ket is tele­coms, fi­nan­cial, and med­i­cal fa­cil­i­ties,” Reshef said.

The Is­raeli firm has tapped La­guna-based tech­nol­ogy ser­vice provider Amorele Tech­nol­ogy Inc. to dis­trib­ute its prod­ucts in the coun­try.

“In some Philip­pine is­lands, we reg­u­larly ex­pe­ri­ence grid fail­ures last­ing as long as 12 hours with at least two-to-three brownouts per week…To bridge this gap, thou­sands of diesel gen­er­a­tors are in­stalled every­where. Noisy, leak­ing, and pol­lut­ing, these gen­er­a­tors cause harm to the en­vi­ron­ment as well as be­ing costly and dif­fi­cult to main­tain and not al­ways re­li­able. GenCell so­lu­tions can pro­vide a re­silient and sus­tain­able al­ter­na­tive,” said Alain Ca­paranga of Amorele Tech­nol­ogy.

As the part­ner of GenCell, Amorele Tech­nol­ogy is push­ing for the al­ter­na­tive so­lu­tion to re­place diesel gensets in the coun­try­side through dis­cus­sions with gov­ern­ment agen­cies.

“We’ve had dis­cus­sions with head of com­mit­tee of dis­as­ter risk man­age­ment. We’re again try­ing to com­mu­ni­cate with gov­ern­ment for so­lu­tions for GenCell,” Ca­paranga said.

Build­ing its pres­ence in the Philip­pines is only GenCell’s first of many plans in this part of the world as it hopes to make the coun­try its hub for its prod­ucts in the re­gion.

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