The Philippine Star

Key strate­gies to win­ning in ecom­merce in­dus­try

- By DEAN DING Ding is the chief ex­ec­u­tive of­fi­cer of J&T Ex­press Business · Consumer Goods · Business Trends · Philippines · Facebook

The ecom­merce in­dus­try in the Philip­pines con­tin­ues to boom with more Filipinos con­nect­ing on­line. The in­ter­net pen­e­tra­tion in the coun­try is cur­rently at 48.8 per­cent and is es­ti­mated to in­crease to 50.5 per­cent by 2022, ac­cord­ing to data re­search firm eMar­keter.

Along with this trend, the coun­try’s ecom­merce users are also set to rise fur­ther with an ad­di­tional 18.02 mil­lion ex­pected to be buy­ing on­line by 2022 from the cur­rent 37.75 mil­lion, ac­cord­ing to Statista.

A sim­i­lar Statista re­port also showed that the mar­ket rev­enue is also pro­jected to grow as 45.77 mil­lion users are ex­pected to spend an av­er­age of $48.72 on­line four years from now.

As in­di­cated by these num­bers, there is no doubt that the ecom­merce is soon to be­come the shop­ping norm in re­tail busi­nesses be­cause of its def­i­nite suc­cess. At­tributes, such as grow­ing in­ter­net and tech­no­log­i­cal ad­vance­ments that pro­vide bet­ter ef­fi­ciency in the trade of goods are the rea­sons for the in­dus­try’s tri­umph.

The re­tailer’s ca­pa­bil­ity to strate­gize and adapt to meet the con­sumer’s needs us­ing to­day’s tech­nolo­gies makes the ecom­merce thrive in the coun­try.

The value of ecom­merce in the coun­try in­creased through the years be­cause of how on­line busi­nesses com­bine tech­nol­ogy and mar­ket­ing strate­gies in ful­fill­ing their con­sumer’s needs with­out de­lay, there­fore, at­tain­ing con­tin­ued profit.”

As on­line busi­nesses be­come preva­lent in the coun­try, J& T Ex­press shares some in­sights and strate­gies for start­ing on­line re­tail­ers to pave suc­cess in the eCom­merce In­dus­try.

Raise your brand aware­ness

Brand aware­ness is the core step to a suc­cess­ful on­line busi­ness as it is the means to the cus­tomer’s brand re­call. For busi­nesses to thrive, peo­ple should be aware of their brand. So­cial me­dia is one plat­form to start as mil­lions of peo­ple use it. In the Philip­pines alone, the num­ber of so­cial me­dia users has grown from 67 mil­lion to 76 mil­lion this year. Of these 76 mil­lion, 75 mil­lion are on Face­book as re­vealed by We Are So­cial and Hoot­suite.

Spread your brand with qual­ity con­tent to dif­fer­ent chan­nels to in­still cus­tomers of your busi­ness brand.

Con­tact your cus­tomers di­rectly

Ex­pand your con­tacts and uti­lize email as your mar­ket­ing tool to help build a re­la­tion­ship with your cus­tomers. On­line ad­ver­tis­ing can be un­pre­dictable, but emails re­main a con­crete strat­egy to get the word out. It can be a game-changer as there are per­sonal en­gage­ment and a line for ex­ten­sive com­mu­ni­ca­tion, al­low­ing you to know what your cus­tomers’ wants and needs.

Pro­vide ex­cel­lent cus­tomer ser­vices

Cus­tomer ser­vice is a suc­cess­ful mar­ket­ing tool for an on­line busi­ness. It is a way to gain their trust and loy­alty as cus­tomers tend to feel sat­is­fied when their in­quiries and needs are ad­dressed. It also al­lows you to learn on things to ad­just for the im­prove­ment of your busi­ness.

Part­ner with the right courier

The right courier can im­pact your on­line busi­ness sig­nif­i­cantly as cus­tomers tend to pur­chase based on de­liv­ery time – this means that if you fail to de­liver on time, the more likely it is for you to lose cus­tomers.

By part­ner­ing with the right courier, you can pro­vide your cus­tomers with ease, as­sur­ance, and sat­is­fac­tion. Se­lect the com­pany that pro­motes de­ter­mi­na­tion and aids you with the growth of your on­line busi­ness for the right courier can be your best part­ner.

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