U.P. WINS TOYOTA YOUNG MARKETEERS CHALLENGE:

For presenting the most creative and innovative integrated marketing campaign for the Toyota Vios, College of Business Administration students from the University of the Philippines in Diliman bagged the grand prize at the inaugural Toyota Young Marketeers Challenge. A total of 10 colleges and universities battled it out at the Grand Hyatt Manila in Taguig City, with teams presenting their best marketing strategies for the country’s best-selling car. De La Salle University and College of St. Benilde Antipolo won second and third place, respectively. Winners received cash grants for their schools plus technology packages, with the champion team also winning an all-expense paid trip to Japan for an immersion in the Toyota Way. Photo shows Toyota Motor Philippines officials, led by president Satoru Suzuki (3rd from left) and the competition judges, presenting the awards to the UP team.