The Philippine Star

A driving force in Phl tourism growth

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The strength of SM Hotels and Convention­s Corp. (SMHCC) as a company not only lies in having a competent workforce, establishe­d processes and a clearly defined mission statement.

It also rests in having Elizabeth T. Sy at the helm whose empathetic approach to leadership inspires the members of the team behind SMHCC to excel.

As a leader, Sy or ETS to everyone in SMHCC, lends a listening ear, an open mind and an understand­ing perspectiv­e. Her leadership style is ultimately focused on others. It is about guiding her people in a direction that will allow them to find their purpose and “reason for being” in the workplace. Her intent is to unite and not divide, to find remedies and not faults, and more importantl­y, to influence one another positively.

With a positive and an encouragin­g kind of leadership, SMHCC employees are empowered and able to produce positive results. It is therefore not surprising that Sy is the recipient of this year’s SKAL Internatio­nal Tourism Personalit­y Award for the Hotel Category.

SKAL is a profession­al organizati­on composed of tourism leaders around the world whose aim is to promote global tourism and camaraderi­e. The awards are given to individual­s who unselfishl­y offered their services to further promote and develop the tourism industry.

Sy, who is also a trustee of the World Wildlife Fund and Honorary Consul General of Iceland in the Philippine­s, has been a catalyst in shaping the future of the tourism and hospitalit­y business of the SM Group, one of the country’s largest conglomera­tes with a market value of over $20 billion.

Sy is the driving force that catapulted the developmen­t and operations of the hotel and convention centers of the SM Group, which recorded a massive growth from two hotels and one convention center in 2008 to eight hotels and five convention centers today.

The SMHCC portfolio includes Conrad Manila, Radisson Blu Cebu, Taal Vista Hotel, Pico Sands Hotel, Park Inn by Radisson Hotels in Davao, Clark, Iloilo and North Edsa; and the Convention Centers in Manila, Davao, Taguig, Bacolod and Olongapo. Under Sy’s leadership, this encouragin­g growth has further propelled SMHCC’s goal to double its portfolio throughout the country within the next five years.

A solid future thus lies ahead for SMHCC as it continues to expand its brand footprint nationwide. With a passionate leader and an enterprisi­ng vision to build and operate hotels and convention centers that take pride in Filipino warmth and hospitalit­y, SMHCC is poised to become a brand powerhouse in the country’s tourism industry.

 ??  ?? SMHCC president Elizabeth Sy
SMHCC president Elizabeth Sy
 ??  ?? Conrad Manila Hotel
Conrad Manila Hotel

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