Mr Jeff Laundry: The super app
Following the launch of its laundry franchise sales six months ago, Spanish start-up Mr Jeff continues to gain momentum franchising its on-demand laundry services across Asia using an app which customers can download to avail of laundry and drycleaning services without leaving home. The Philippines has become one of Mr Jeff’s most important regional markets concomitant to its decision to focus on international expansion in Asia. Mr Jeff sold 60 franchises in strategic locations with four Mr Jeff laundry hubs already operational in Muntinlupa, Las Piñas, Fairview and Congressional Avenue, Quezon City. Eight more are expected to open in Parañaque, Muntinlupa, Pasig, Manila, Taguig and Sta. Rosa by December this year.
Mr Jeff’s convenient, high-quality services are a perfect fit for busy people who are short on time and are among the company’s most loyal customers around the world. By using the app or website, customers can choose the exact location, time, and day of pick up; a driver visits the customer’s house, picks up the items and delivers them, cleaned and folded or ironed, in just 48 hours.
The reason for this new name comes from a transition in business model, which incorporates new verticals to become a multiservice platform or “super app”, offering users everything they need on a daily basis with just one click. This will be available through the platform which will bring the different care and wellness services together under the banner, “The Good, Good Life”, and will place the day-to-day needs of customers at their disposal.
According to Eloi Gómez, CEO and co-founder of Jeff, “Our objective from day one has been to add value to the customer and we believe that we can do it, not just by washing and ironing their clothes, but also by offering them allied services they may need.”