LAZADA IS BIGGER, BETTER, BOLDER WITH 11.11 SALE

Lazada continues to raise the bar of online shopping in the Philippines with its biggest 11.11 sale. With more than P11 million worth of vouchers and 11 million selection of items, and discounts of up to 95% off, shoppers can look forward to an online shopping experience like no other.

And that’s not all. Shoppers need to set their alarms at 12 midnight since the biggest discounts can be availed from 12 a.m. to 2 a.m. and 12 p.m. to 2 p.m.

The 11.11 sale also provides brands and sellers new and interactive ways to reach consumers. LazCity Wonderland, a new in-app game, allows consumers to build and explore virtual LazMall brands with exciting vouchers. In addition, in-app facial recognition game Moji-Go enables shoppers to match facial expressions to win coins that can be converted to vouchers.

“As the first eCommerce player to bring the shopping festival concept to Southeast Asia, we continue to break new ground and accelerate the region’s process in eCommerce. We are proud to see that Lazada has made 11.11 one of the key industry growth drivers in Southeast Asia, changing the way people shop and the way sellers do business,” said Ray Alimurung, Lazada Philippines’ CEO.

“Our group has been experiencing 100% year-on-year order growth in the past four quarters, and with more than 50 million annual active consumers on our platform, I am sure this 11.11’s growth will be another record breaker. It is already better and bolder — it may well be the biggest too.”

“Beyond just a shopping platform, Lazada aims to be a lifestyle destination. For us, that means having the best selection of brands and deals and creating the most engaging shopper experiences. For 11.11, we’re pioneering innovation even further with new interactive shoppertainment features and exciting games,” said Neil Trinidad, chief marketing officer.

Alimurung also provided its guests a first look of the Lazada 11.11 Super Show, Lazada’s first interactive live stream countdown concert, that was simultaneously broadcast nationwide on ABS-CBN and live streamed on the app yesterday, Nov. 10.

Vice Ganda, Billy Crawford, Karylle and Mimiyuuh hosted the Super Show, and it featured performances from James Reid, Maja Salvador, Maymay Entrata, and Edward Barber, among others. It was capped off by a simulcast performance of Grammy Award-winning singer-songwriter Taylor Swift, who performed live at Lazada’s sister brand TMALL Galas Show.

To know more about Lazada 11.11, visit Lazada.com.ph, Lazada Philippines on Facebook, and Lazada PH on Instagram.