‘Everyone Wins’
Conversations on food and music marked two separate evenings with
Erwan Heussaff and Moira dela Torre who both enjoyed an intimate gathering with their respective fans, Nicole
Jastive and Jamie Manalang. Nicole had a special cooking session with Erwan where they prepared special recipes from Erwan’s soon-to-open Chingolo Deli on Pasong Tamo extension in Makati City.
Meanwhile, Moira held an intimate concert at Lampara in Poblacion, Makati City where she sang her hits Ikaw at Ako, Malaya and Tagutaguan. She and Jamie did a duet of Tagpuan. Both evenings were part of Carousell Philippines’ Reboxing campaign to launch its new tagline, “Everyone Wins.” The tagline shows how winning can be as simple as both buyers and sellers getting a great deal or as meaningful as finding new connections and realizing ambitions.
For this campaign, Erwan and Moira filled a box with their pre-loved items and gave it away through a consumer contest on the Carousell app. Erwan gave away a cast-iron pan, a limited edition Fat Kid Inside knife, and a Fat Kid Inside apron while Moira awarded her custom-made Gitara ni Juan to her fan. The winners were chosen for the meaningful and heartfelt stories they submitted.
Users of the app are also encouraged to join the Reboxing movement by passing on their items to someone who may benefit from them. (For more information about the Reboxing campaign, visit www.carousell.ph or download the app on Google Play and Apple App Store.) (Follow me on Instagram @pepperteehankee.)