The Philippine Star

LG’s new products bring the future into your home

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Smart appliances have been in the market for a long time now, but have they truly lived up to their name? While TVs, speakers, refrigerat­ors and other home appliances offer a slew of connectivi­ty options, they also have to bring something new to the table.

LG Philippine­s wants to let their products do the talking. LG’s vision of a truly smart home is powered by its proprietar­y ThinQ AI technology. “LG ThinQ uses knowledge drawn from data analytics and machine learning algorithms to understand the user’s patterns and preference­s,” said Inkwun Heo, managing director of LG Philippine­s. “As it adapts and learns from the user’s behavior, LG ThinQ products will ultimately evolve to anticipate the user’s needs and deliver heightened performanc­e.”

All of LG’s newest products have been engineered with the future in mind. Each one is powered by the AI ThinQ technology so that the difference home appliances can communicat­e with each other to actually offer an indispensa­ble and genuinely helpful system. Artificial Intelligen­ce, however, is but just one feature.

To showcase how the new smart devices seamlessly blend with everyday life, LG commission­ed new brand ambassador­s who come from different background­s, proving without a doubt how these appliances are made for everyone.

Stephanie Zubiri-Crespi, a long-time LG loyalist, boasts how the Twin Wash saves her precious time by being able to do two loads simultaneo­usly. She recounted an instance where the “pause” and “add item” function was a lifesaver. Cristalle Belo-Pitt on the other hand, absolutely adores the LG Instaview Door-in-Door refrigerat­or. Simply knock twice on the sleek glass panel to illuminate the contents inside without opening the door, reducing cold air loss to help keep food fresher longer. Its modern French door design is an entertaine­r’s delight with storage options such as the Extra Space compartmen­t for your small or loose items, and a retractabl­e shelf for your taller and oddly-shaped items.

Marco Gumabao raves about the LG Black Two Door Top Freezer he’s been using as it offers a blend of timeless style with the latest innovation­s, maximum storage space, advanced digital temperatur­e controls, and exclusive LG technology. While Benj Alves is nostalgic about using the LG Black Turbo Wash 3D as he was used to do everything all by himself, laundry included back when he lived in Guam.

LG’s new smart devices are also perfect for families. Dani Barretto-Panlilio loves the Stacking Washer/Dryer Front Load since it makes sure all of her clothes are clean and safe for her newborn baby. LJ Moreno-Alapag has been juggling three kids and household duties so the LG Two Door Top Freezer has been a tremendous help. Thanks to the Multi-Air Flow System, superior humidity and temperatur­e levels are maintained, keeping your food fresher, longer. Digital sensors constantly monitor conditions within the refrigerat­or and strategica­lly-placed vents in every section to help surround your food with cool air no matter where you put it. As far as reliabilit­y with commercial refs are concerned, funnyman Michael V is all business. To safeguard your investment, all of these refrigerat­ors have a 10-year warranty for its inverter linear compressor and the smart inverter compressor, as well as a two-year warranty for parts and service courtesy of LG.

Acting as the captain navigating the AI ship is LG’s SmartThinQ App. With the app, you can control all of your electronic­s and home appliances anytime, anywhere with just a touch of a button. For instance, you can do your laundry while you’re still at work with the SmartThinQ technology starting and stopping wash cycles remotely, and you get notificati­ons when your laundry is done and receive helpful reminders about scheduled maintenanc­e. In the peak of summer? Use the LG SmartThinQ app on your smartphone to turn on your airconditi­oner from anywhere, ensuring you arrive to a cool home.

 ??  ?? (From left) LGEPH product marketing manager Cel Anolin, LGEPH Home Appliances brand ambassador­s Benj Alves, Cristalle BeloPitt and Stephanie Zubiri-Crespi, LGEPH VP for Home Appliances Woo Young Jeon, LGEPH Home Appliances brand ambassador­s Michael V, LJ MorenoAlap­ag, Dani BarrettoPa­nlilio and Marco Gumabao, and LGEHP product marketing manager Jillian Yap
(From left) LGEPH product marketing manager Cel Anolin, LGEPH Home Appliances brand ambassador­s Benj Alves, Cristalle BeloPitt and Stephanie Zubiri-Crespi, LGEPH VP for Home Appliances Woo Young Jeon, LGEPH Home Appliances brand ambassador­s Michael V, LJ MorenoAlap­ag, Dani BarrettoPa­nlilio and Marco Gumabao, and LGEHP product marketing manager Jillian Yap

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