ABS-CBN’s Family is Love, other campaigns win at 11th Araw Value Awards
Nine ABS-CBN TV spots that promoted positive values and showed moving stories of Filipinos were honored at the 11th Araw Values Awards of the Advertising Foundation of the Philippines.
The Kapamilya network was among the organizations recognized during the recent awarding ceremony, which recently aired in
Sunday’s Best on ABS-CBN. Leading the list of awardees for ABS-CBN is the TV spot Pamilya
Garcia is Love about three soldierbrothers who fought together during the Marawi siege. It touched hearts when it showed the brothers’ reunion with their mother, their biggest hero. The plug, which was part of the network’s Family
is Love Christmas campaign, won ABS-CBN a Platinum Award in the Love of Country and Respect for National Customs and Traditions category. The One Love, One Pinas Independence Day campaign won Gold in the same category for encouraging Filipinos to be ambassadors of the country. ABS-CBN raked in Silver Awards for its spots for Halalan 2019, Galing Natin Ito and Tipid Tubig. The Father’s Day plug on the success story of mechanical engineer Rudy Gaspillo and the TV
Patrol’s 30th anniversary feature on elderly woman Nanay Dolores’ love for street children also received Silver Awards.
The network’s 2018 Christmas station ID, Family is Love, was honored with a Bronze Award in the Reverence for Family Unit or Marriage or Responsible Parenthood category. Elsa & Sarah, a Mother’s Day plug about a blind mother and her daughter with down syndrome, took home a Bronze as well.
All campaigns were produced by the ABS-CBN Creative Communications Management (CCM) division headed by Robert Labayen. In a Facebook post, Labayen took pride in the passion for service of his team, a multi-awarded group of creatives and producers who create the station’s plugs and station IDs.
“When it comes to promoting Filipino values, love for country, and caring for (our) kababayan, feel
na feel ng team CCM ‘yan. They create from the heart,” he said.
Meanwhile, the late ABS-CBN Foundation chairperson, Gina Lopez, was also honored at the ceremony. She was posthumously given the “Tanglaw ng ARAW ng Kalikasan” award for her outstanding legacy in environmental preservation.
The Araw Values Awards is an initiative of the Advertising Foundation of the Philippines. Its purpose is to promote and inculcate positive Filipino values for social changes along national development goals, and encourages values advertising within the industry.