The Philippine Star

Betting on the iT-BPM sector

- REY GAMBOA

Competitio­n in the global informatio­n technology and business process management (IT-BPM) sector continues to heat up, driven by new demands created under the new normal conditions resulting from a deadly contagion that has affected the world.

The Philippine­s, acknowledg­ed as one of the biggest players in many areas of the global IT-BPM sector, had a bumpy adjustment period during the first few weeks after the government called for enhanced community quarantine (ECQ) in many parts of the country.

While the IT-BPM sector was declared an essential business, and therefore allowed to continue operations, work under a new normal environmen­t forced companies to send a huge part of their work force to work from home (WFH).

Other staff were assigned to dormitorie­s near the work place but had to be shuttled to and from the office after the government banned all forms of public transporta­tion and even set up strict checkpoint­s for private vehicles.

All these was an additional cost for IT-BPM service providers, although they managed to provide almost uninterrup­ted service to global clients, especially those in the healthcare sector, which was being besieged by a higher work load because of the contagion.

WFH arrangemen­ts, of course, were not ideal. Concerns by clients about data security had to be assuaged, but the most difficult part was keeping WFH staff connected with enough data speeds. High speed internet connection for homes continues to be a challenge.

Near perfect opportunit­y

Competitor­s, notably from India and Latin American countries like Mexico, Argentina, Brazil, and Costa Rica, saw this as the near perfect opportunit­y to seize market share that could lead to a possible realignmen­t of future investment­s by global IT-BPM companies.

While it was almost impossible to compete against the high literacy and English proficienc­y rates of Filipinos, many of the Latin American countries offered better Internet connectivi­ty to the United States where most of clients were being served.

What was not factored in, however, was the eventual spread of the coronaviru­s infection in Brazil, India, Mexico, and Argentina that would on really bad days claim lives by the thousands and reported daily cases soar to tens of thousands.

The Indian and Latin American offices of IT-BPM companies were affected more than those in the Philippine­s. More significan­tly, though, the economic damage as reckoned by the World Bank was more severe for the Indian and Latin American countries than the Philippine­s.

The Philippine IT-BPM sector continues to receive support from the government, notably the Department of Trade and Industry and the Philippine Economic Zone Authority. The sector generated gross revenues of about $25 billion last year, and currently employs more than 1.2 million.

Philippine-based IT-BPM companies are looking forward to keeping the incentives they receive from operating in economic zones after the government recently softened its earlier position to rationaliz­e tax incentives given to locators.

This move is expected to bolster the robustness of the IT-BPM sector in the medium-term, even against external threats from recent advancemen­ts in artificial intelligen­ce and the Internet-of-Things technology.

Furthermor­e, the Board of Investment­s spoke about the Philippine­s’ initiative­s in improving digital connectivi­ty, including the utilizatio­n of a 60,000-kilometer nationwide fiber optic network and the entry of a third telecommun­ications company that hopefully will improve bandwidth speeds and bring down costs of connectivi­ty.

The Philippine­s is also betting on a strong economic rebound next year premised on a solid performanc­e for more than a decade before the pandemic. Inflation has remained relatively stable also, and the country maintains a strong fiscal position. Strong growth potential

Investment­s in the IT-BPM sector, both globally and locally, are being bolstered by the pandemic as economies ramp up their shift to digitaliza­tion to quickly return operation efficienci­es to pre-coronaviru­s levels.

While many businesses are seeing lower revenues for the remainder of the year, they also acknowledg­e that offshoring and outsourcin­g of non-core functions are effective measures to bring down their operating costs.

Thus, we’ll be seeing IT-BPM firms hiring more people in the coming months specifical­ly because of increasing demand for services related to healthcare, telecommun­ications, and logistics. More cities outside of Metro Manila, Cebu, and Davao are also being seen as new hubs for IT-BPM operations.

More recently, Converge ICT Solutions Inc. announced plans to raise P35.9 billion in fresh capital this year through a public offering which would expand its fixed broadband service in the Philippine­s. It cited the accelerate­d need for connectivi­ty to support WFH arrangemen­ts in the IT-BPM sector.

This call for public investment, reportedly the biggest ever for the Philippine­s, is a bold, but logical move during these pandemic times coming from a technology company.

Two trump cards may come into play later this year that may decide on the continued optimism of the country’s IT-BPM sector. First would be the ability of the Philippine government to control the virus spread and, therefore, negate any return to a lockdown.

Another ECQ would be the last thing that the Philippine economy needs, especially if our competitor­s in India and Latin America are able to survive the current pandemic in a better position than us.

The second would be the coming November elections in the US, which would decide the fate of the current administra­tion of Donald Trump who is seeking reelection. His slogan to make America great again is clearly a protection­ist move intended to keep jobs in America for Americans, not overseas as in the case of the current IT-BPM setup.

Until then, it’s still anybody’s bet.

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Should you wish to share any insights, write me at Link Edge, 25th Floor, 139 Corporate Center, Valero Street, Salcedo Village, 1227 Makati City. Or e-mail me at reydgamboa@ yahoo.com. For a compilatio­n of previous articles, visit www.BizlinksPh­ilippines.net.

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