ALLDAY ELEVATES AND EXPANDS THE FILIPINO GROCERY EXPERIENCE
IT was in 2017 when All Value Holdings Corp., the retail arm of the Villar Group, vowed to expand its existing retail brands to provide a more elevated shopping experience for Filipinos.
For three years, AllDay Supermarket — the group’s retail supermarket chain — has been upgrading the Filipino grocery experience through its expansion.
In an AllDay Supermarket, shoppers aren’t just looking for their grocery essentials. They also enjoy a great shopping experience, from finding hardto-find imported goods to having their favorite seafood and meat cooked fresh.
Aisles are widely spaced, goods are fresh and the lighting in the supermarkets is bright and convenient.
This is consistent with the vision of Villar Group chairman Manuel Villar Jr., the so-called brown taipan whose phenomenal rags- to- riches story made him well aware of the needs of the ordinary Filipinos.
Villar, now one of the country’s richest Filipinos, has made it his vision to ensure that ordinary Filipinos experience a lifestyle that they could only dream of.
Thus, toward this end, Villar has turned an ordinary shopping experience into a more sophisticated, complete and memorable time for ordinary Filipinos, giving them the feel of what it’s like to shop, say in sprawling supermarkets abroad.
Indeed, AllDay Supermarket continues to elevate the Filipino grocery experience.
Taking inspiration from the best supermarkets on the world stage, AllDay Supermarket continues its expansion push with stores that feature beautiful interiors, well- lit aisles, extensive fresh selections and a comprehensive international offering.
“AllDay Supermarket continues its expansion push with stores that feature beautiful interiors, well-lit aisles, extensive fresh selections and a comprehensive international offering.”
NEW LOCATIONS
The good news is that Filipinos nationwide will get to experience this as All- Day Supermarket strengthens its presence.
AllDay Supermarket closed in November by opening two new stores at Starmall Annex, Las Piñas and another in the vibrant city of Cabanatuan in Nueva Ecija.
By the second week of December, AllDay will also expand its presence in North Luzon through its stores in Santiago, Isabela and Sta. Maria, Bulacan.
Since 2017, AllDay Supermarket has now opened 24 stores, including locations in Molino, Kawit, Las Piñas, Libis, Taguig, Sta. Rosa, Pampanga, Global South, Naga, Iloilo, General Trias and Tanza, Evia, Starmall Alabang, Malolos, Dasmarinas, North Molino, Imus, Salawag, Doña Manuela and
Cabanatuan, with Sta. Maria and Santiago in the pipeline.
This is in addition to 76 convenience store locations all across the country.
Indeed, this is what proudly Filipino-owned supermarket and mini- mart chain AllDay has in mind — giving Pinoys a tailor-fit yet upgraded, refreshed, and world-class grocery experience.
Gone are the days when Filipinos had no choice but to just squeeze in neighborhood grocery stores with tight aisles, decrepit corners, old stocks and dim lights.
With AllDay, one can enjoy grocery shopping even for one whole day and more.