The Philippine Star

ALLDAY ELEVATES AND EXPANDS THE FILIPINO GROCERY EXPERIENCE

- By IRIS GONZALES

IT was in 2017 when All Value Holdings Corp., the retail arm of the Villar Group, vowed to expand its existing retail brands to provide a more elevated shopping experience for Filipinos.

For three years, AllDay Supermarke­t — the group’s retail supermarke­t chain — has been upgrading the Filipino grocery experience through its expansion.

In an AllDay Supermarke­t, shoppers aren’t just looking for their grocery essentials. They also enjoy a great shopping experience, from finding hardto-find imported goods to having their favorite seafood and meat cooked fresh.

Aisles are widely spaced, goods are fresh and the lighting in the supermarke­ts is bright and convenient.

This is consistent with the vision of Villar Group chairman Manuel Villar Jr., the so-called brown taipan whose phenomenal rags- to- riches story made him well aware of the needs of the ordinary Filipinos.

Villar, now one of the country’s richest Filipinos, has made it his vision to ensure that ordinary Filipinos experience a lifestyle that they could only dream of.

Thus, toward this end, Villar has turned an ordinary shopping experience into a more sophistica­ted, complete and memorable time for ordinary Filipinos, giving them the feel of what it’s like to shop, say in sprawling supermarke­ts abroad.

Indeed, AllDay Supermarke­t continues to elevate the Filipino grocery experience.

Taking inspiratio­n from the best supermarke­ts on the world stage, AllDay Supermarke­t continues its expansion push with stores that feature beautiful interiors, well- lit aisles, extensive fresh selections and a comprehens­ive internatio­nal offering.

“AllDay Supermarke­t continues its expansion push with stores that feature beautiful interiors, well-lit aisles, extensive fresh selections and a comprehens­ive internatio­nal offering.”

NEW LOCATIONS

The good news is that Filipinos nationwide will get to experience this as All- Day Supermarke­t strengthen­s its presence.

AllDay Supermarke­t closed in November by opening two new stores at Starmall Annex, Las Piñas and another in the vibrant city of Cabanatuan in Nueva Ecija.

By the second week of December, AllDay will also expand its presence in North Luzon through its stores in Santiago, Isabela and Sta. Maria, Bulacan.

Since 2017, AllDay Supermarke­t has now opened 24 stores, including locations in Molino, Kawit, Las Piñas, Libis, Taguig, Sta. Rosa, Pampanga, Global South, Naga, Iloilo, General Trias and Tanza, Evia, Starmall Alabang, Malolos, Dasmarinas, North Molino, Imus, Salawag, Doña Manuela and

Cabanatuan, with Sta. Maria and Santiago in the pipeline.

This is in addition to 76 convenienc­e store locations all across the country.

Indeed, this is what proudly Filipino-owned supermarke­t and mini- mart chain AllDay has in mind — giving Pinoys a tailor-fit yet upgraded, refreshed, and world-class grocery experience.

Gone are the days when Filipinos had no choice but to just squeeze in neighborho­od grocery stores with tight aisles, decrepit corners, old stocks and dim lights.

With AllDay, one can enjoy grocery shopping even for one whole day and more.

 ??  ?? AllDay takes inspiratio­n from internatio­nal supermarke­ts to deliver a highqualit­y lifestyle experience.
AllDay takes inspiratio­n from internatio­nal supermarke­ts to deliver a highqualit­y lifestyle experience.
 ??  ?? AllDay ensures that all of its stores are world-class and abundant for its shoppers.
AllDay ensures that all of its stores are world-class and abundant for its shoppers.
 ??  ?? AllDay also includes a comprehens­ive internatio­nal offering for its customers.
AllDay also includes a comprehens­ive internatio­nal offering for its customers.
 ??  ?? In AllDay Supermarke­t, shoppers will find their groceries with ease and enjoy a whole new shopping experience.
In AllDay Supermarke­t, shoppers will find their groceries with ease and enjoy a whole new shopping experience.
 ??  ?? Aisles are widely spaced, goods are fresh and the lighting is bright and convenient.
Aisles are widely spaced, goods are fresh and the lighting is bright and convenient.
 ??  ?? Shoppers will also see a red truck parked in every store.
Shoppers will also see a red truck parked in every store.
 ??  ?? After shopping, grab a bite at AllDay’s Paluto corner.
After shopping, grab a bite at AllDay’s Paluto corner.

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