The Philippine Star

WANT THE MG CYBERSTER EV CONCEPT TO BECOME A REALITY? HERE’S WHAT YOU NEED TO DO

“THE MG CYBERCUBE IS A BOLD AND INTERACTIV­E BUSINESS MODEL THAT’S DESIGNED TO OPERATE VIA ACTIVE CROWDFUNDI­NG, WHICH WILL DETERMINE WHETHER OR NOT THE MG CYBERSTER WILL BE PRODUCED.”

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The MG Cyberster—MG’s latest elecric vehicle concept that boasts a whopping 800km range, is equipped with L3 autonomous driving technology, and can go from 0-100 km/h in less than three seconds—makes its debut in the metal at the ongoing 2021 Shanghai Auto Show. This futuristic roadster takes design cues from the classic MGB of yesteryear, while clearly demonstrat­ing MG’s future-forward line of thinking.

But aside from launching the Cyberster, MG also revealed its latest campaign which calls for the direct participat­ion of MG fans to make the Cyberster concept a reality. Dubbed the MG CyberCUBE, this co-creation platform puts people in the driver’s seat in bringing the Cyberster to life.

The MG CyberCUBE is a bold and interactiv­e business model that’s designed to operate via active crowd-funding. This mass crowdfundi­ng program will determine whether or not the MG Cyberster will be mass-produced. MG has determined that should it be able to generate 5,000 crowd-funding shares, with each share amounting to RMB 1,000 (roughly P7,500 per share), the concept is considered a success and ready for mass production.

Should the MG Cyberster become a regular offering in the global MG roster of vehicles, it will mark a particular­ly significan­t milestone in MG history: a cutting-edge EV sportscar with autonomous driving technology, birthed from a British brand that’s steeped in almost a century of heritage. And, of course, the return of an MG roadster to the brand’s illustriou­s product lineup.

The MG Cyberster wants to be a reality, and its future is in the people’s hands.

The 2021 Shanghai Motor Show runs from April 21-28. Follow MG Philippine­s on social media (FB: OfficialMG­Philippine­s; IG: mg_philippine­s) to see more highlights of the ongoing MG booth display.

For your online MG virtual showroom experience, please log on to BuyAnMG.com— MG Philippine­s’ online selling platform where you can browse through your favorite, locally available MG models, reserve your selection, and purchase it right from the convenienc­e of your smart devices.

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