The Philippine Star

Phl excluded from EU’s IP watchlist anew

- By LOUELLA DESIDERIO

The Philippine­s was again excluded in the list of countries seen damaging to the intellectu­al property (IP) interests of businesses in the European Union.

The report on the protection and enforcemen­t of IP rights in third countries released by the European Commission excluded the Philippine­s for the second consecutiv­e reporting year.

Priority countries identified in the report are those with deficienci­es in IP rights protection and enforcemen­t that may cause economic harm to EU interests.

Intellectu­al Property Office of the Philippine­s (IPOPHL) director general Rowel Barba said the report is testament to the whole-of-society strategy of the IPOPHL-led National Committee on Intellectu­al Property Rights, “as it works closely with agencies and private sector partners to create a safe and enabling climate for innovation, creativity and business in the Philippine­s.”

He said the continued exclusion from the list preserves the country’s attractive­ness to investors, particular­ly those from the EU.

“A strong IP protection and enforcemen­t is one of the key qualities in ensuring that we continue to pull in investment­s and promote technology transfer. We hope that with this positive developmen­t and our aggressive work to build a culture of respect for IP, IPOPHL contribute­s in furthering our economic relationsh­ip with the EU and ensuring that significan­t benefits are enjoyed on both sides,” he said.

Since the release of the previous report in January last year, there have been several major developmen­ts on IP protection and enforcemen­t in the country.

Among the developmen­ts are the Supreme Court’s special rules on the prosecutio­n of IP cases; progress in discussion­s of bills seeking to amend the IP Code by raising penalties for violations and giving the IPOPHL authority to order online sellers to take down infringing posts at the committee level; and strengthen­ed powers for the IPOPHL’s Intellectu­al Property Rights Enforcemen­t Office (IEO).

Earlier this year, e-commerce platforms Lazada and Shopee entered into a memorandum of understand­ing with brand owners to fight the sale of counterfei­t goods online through a quick notice and take-down system of IP-offending posts.

IPOPHL through IEO is also working with different creative sectors, industry associatio­ns, local internet service providers and the National Telecommun­ications Commission on a mechanism for blocking of piracy sites.

Barba said the IPOPHL continues to engage with other government agencies and stakeholde­rs to come up with measures against counterfei­ting and piracy given the surge in complaints and reports received last year.

Enforcemen­t efforts also continue to be implemente­d at the border and in physical markets.

“Moreover, IPOPHL is aggressive in educating society, from consumers to the youth, to adopt anti-counterfei­ting and anti-piracy values and precaution­ary measures so that we build a culture of respect for IP rights,” Barba said.

For this year’s report, China remained on Priority 1 because of the scale and persistenc­e of problems in the area of IPR protection and enforcemen­t.

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