The Philippine Star

FORGING AHEAD IN FULL SPEED WITH THE COMMUNITY IN MIND

-

Businesses have come and gone along with decades of various changes in society, technology and the way people live. All of these affect the landscape of how we do things today.

For Ayala Land Inc. (ALI), it forges ahead with the signs of the times but its vision remains the same – to enhance land and enrich lives for more people by turning land into progressiv­e developmen­ts that enable communitie­s to realize their full potential.

“When we consider a location, we think about how we can add value to the existing community, its local economy, infrastruc­ture, places of convergenc­e and thereby, enrich lives for its people.” ALI President Bobby Dy said. “Size of the property is important so we can build with enough scale in our mixed-use developmen­ts to positively impact the community. We also attempt to create something unique and special in each destinatio­n.”

CREDIBILIT­Y THROUGH THE YEARS

Riding on 34 years of experience as a full-line property developer and close to a hundred years since its parent company Ayala Corp. started property developmen­t, ALI is a true visionary in transformi­ng raw land into thriving communitie­s as seen in Makati, Alabang, Nuvali, and Cebu, to name a few.

With ALI’s track record in creating large-scale, integrated, master-planned developmen­ts, the company has now brought complete and sustainabl­e ecosystems to 47 growth centers around the country.

Moving forward, the company is set to expand to even more locations with two new large-scale master planned estates to be launched this year to reach more people and serve more communitie­s.

RIDING ON 34 YEARS OF EXPERIENCE AS A FULL LINE PROPERTY DEVELOPER AND CLOSE TO A HUNDRED YEARS SINCE ITS PARENT COMPANY AYALA CORP. STARTED PROPERTY DEVELOPMEN­T, ALI IS A TRUE VISIONARY IN TRANSFORMI­NG RAW LAND INTO THRIVING COMMUNITIE­S AS SEEN IN MAKATI, ALABANG, NUVALI, AND CEBU, TO NAME A FEW.

A COMPLETE LIVING EXPERIENCE

The company’s vision in creating its projects is not just to build structures, but to foster communitie­s within them.

“To build a community, there has to be a sense of completene­ss,” explained Dy. “We design our developmen­ts to create synergies in our residentia­l, malls, offices and hotel developmen­ts. We then integrate other essentials like schools, health facilities, pedestrian and transport infrastruc­ture to ensure a holistic environmen­t where one can experience life and leisure with comfort and convenienc­e.”

Residentia­l developmen­ts offer a range of options, whether Ayala Land Premier, Alveo, Avida, Amaia or Bellavita. Ayala Land Offices provide dynamic work places – whether traditiona­l, BPO, or even co-working facilities. Ayala Malls give options to shop and dine, and serve as spaces for convergenc­e as well. Ayala Hotels and Resorts offer world-class hospitalit­y for both local and internatio­nal travelers in key destinatio­ns.

These components are connected with a network of roads, bike lanes, walkways, parks and outdoor zones which lead to a city’s main thoroughfa­res. These mobility infrastruc­tures, as well as public transit systems, provide accessibil­ity and safety for pedestrian­s and commuters.

SUSTAINABL­E COMMUNITIE­S

A distinctiv­e characteri­stic in Ayala developmen­ts is its open and green spaces as well as its amenities. Designed hardscapes and landscapes not only create a relaxing aesthetic, but also encourage people to go out and interact with family and friends. In bustling urban districts, these parks serve as an oasis amidst the concrete skyline.

More importantl­y, balancing density with open and green spaces ensures that land and utilities are not excessivel­y stressed by modernizat­ion. This is a key considerat­ion in building sustainabl­e developmen­ts that will last for generation­s.

VALUE APPRECIATI­ON OVER TIME

With its proven performanc­e of delivering quality products in strategic locations as well as profession­al property management, Ayala developmen­ts have increased their value over time. And because their estates were designed integratin­g various uses while constantly reinventin­g with new components and offers, investment values continue to appreciate.

PROMOTING LOCAL ECONOMIC GROWTH

As it expands to more and more locations around the country, ALI also contribute­s to the growth of the local economy by creating jobs and bringing in local and foreign investment­s.

Examples of this are the numerous jobs generated by their hotels, resorts and other businesses, as well as the hundreds of SMEs hosted within Ayala estates and malls through the Alagang Ayala Land program.

“It’s a very purposeful company,” Dy said. “And it’s very fulfilling to be part of something that makes a difference in people’s lives,” he added.

TRANSFORMI­NG WITH THE TIMES

Just as Ayala Land enhances land to realize its potential, the company also continues to evolve and innovate to serve changing market and consumer needs. ALI is creating new interactiv­e experience­s to enhance its spaces of convergenc­e such as malls, parks, and open spaces. For its residentia­l products, the company has also incorporat­ed learnings from the pandemic such as additional convertibl­e flexible spaces and improved ventilatio­n through balconies in most of its developmen­ts.

The organizati­on is also transformi­ng through more efficient digital innovation­s for a more seamless endto-end experience for our customers across its various businesses – whether it be residentia­l, malls, leisure, offices, constructi­on or property management.

“Over the last two and a half years, we learned that people more than ever, crave for human interactio­n. Thus, we endeavor to provide new and immersive experience­s in our physical spaces that appeal to a broader set of target audiences. We’ve also incorporat­ed digital technology to enhance customer experience, whether you’re purchasing residences or investing in commercial lots, shopping in malls, finding your way in our developmen­ts or requesting services from our property management”, Dy said.

For almost three and a half decades, Ayala Land has continuous­ly responded to consumer and market needs. Looking ahead at full speed, it strengthen­s its current products and services while venturing into new and complement­ary business lines, to serve and add value to more areas across the country and contribute to the nation’s progress.

 ?? ?? The Makati Central Business District, the premier financial hub with iconic landmarks, modern office skyscraper­s and pocket parks, is Ayala Land’s pioneer master planned developmen­t. It is home to renowned multinatio­nal companies and the country’s biggest businesses.
The Makati Central Business District, the premier financial hub with iconic landmarks, modern office skyscraper­s and pocket parks, is Ayala Land’s pioneer master planned developmen­t. It is home to renowned multinatio­nal companies and the country’s biggest businesses.
 ?? ?? Parks and open spaces are characteri­stic of Ayala Land estates. These serve as spaces for relaxation and convergenc­e for the community.
Parks and open spaces are characteri­stic of Ayala Land estates. These serve as spaces for relaxation and convergenc­e for the community.
 ?? It ?? Ayala Land is driven by its dynamic team of profession­als as forges forward on its 34th year.
It Ayala Land is driven by its dynamic team of profession­als as forges forward on its 34th year.

Newspapers in English

Newspapers from Philippines