MITSUBISHI LAUNCHES RALLIART EDITIONS OF STRADA AND MONTERO SPORT, SHOWCASES ITS BESTSELLING MODELS AT PIMS 2022
Mitsubishi Motors is turning up the boost at this year’s Philippine International Motor Show (PIMS) with the unveiling of two exciting new models that hark back to the brand’s illustrious rally heritage and marks the return of a name that’s become a motorsport icon, the Strada RALLIART Edition and the Montero Sport RALLIART Edition.
RALLIART is Mitsubishi Motors’ legendary motorsports brand that has sharpened the driving performance and style of Mitsubishi vehicles through the years. Mitsubishi Motors took on the challenge of participating in various rally races around the world such as the World Rally Championship, Paris Dakar Rally and many more, driven by the best drivers in the world.
With progressive exposures at extreme motorsport environments, RALLIART provides the excitement and pride that only the owners of Mitsubishi vehicles can experience. For over 50 years, the RALLIART brand has fueled excitement for Mitsubishi enthusiasts all over the world.
STRADA RALLIART EDITION AND MONTERO SPORT RALLIART EDITION
The new Strada RALLIART Edition is equipped with exclusive RALLIART components as a tribute to Mitsubishi’s rich rally heritage. Based on the Strada GLS, this model comes with:
• RALLIART Front Bumper Garnish
• RALLIART Rear Bumper Garnish
• RALLIART Mud Flaps
• RALLIART Side Decals
• RALLIART Bed Liner
• RALLIART Floor Mats The new Strada RALLIART Edition is priced at Php1,429,000 The new Montero Sport RALLIART Edition, meanwhile, bears a sportier and imposing presence while maintaining its classy stature. Based on the Montero Sport GLS Black Series, this model comes with:
• RALLIART Front Bumper Garnish
• RALLIART Rear Bumper Garnish
• RALLIART Mud Flaps
• RALLIART Side Decals
• Fender Arc Molding
• RALLIART Floor Mats The new Montero Sport RALLIART Edition is priced at Php2,122,000
Both the Strada and Montero Sport RALLIART Edition models come in two colors: Jet Black Mica and White Diamond (+P15,000).
Further pushing the RALLIART brand’s return, MMPC will also feature the Strada Rally Car in this year’s PIMS. This model is the brand’s official entry to the 27th Asia Cross Country Rally or AXCR happening this November 21-26. Dubbed as the toughest rally competition in Asia, the course starts from Buriram, Thailand to the finish line in Siem Reap, Cambodia. AXCR is a grueling, weeklong, 2,000-kilometer cross-country rally that races through the natural terrain of Southeast Asia.
Designed as a test of driving and navigation skill, endurance and teamwork, as well as, durability and toughness of 4-wheel drive vehicles, the Strada rally car is very much capable in overcoming any obstacle the course has to offer. Back in Thailand, Mitsubishi Team RALLIART have been conducting rigorous testing on the rally car on an undisclosed off-road course. Preparations for this are running smoothly and the team is set to dominate in this competition.
To learn more about the Strada and Montero Sport RALLIART Edition as well as other products, visit https://www. mitsubishi-motors.com.ph/
BESTSELLING MITSUBISHIS ALSO ONSTAGE
For this year’s PIMS, MMPC highlights not only its bestselling vehicles but also its concept which aims to make every Filipino’s life better. In every corner of the Mitsubishi booth, customers will discover how the brand integrates the facets of its core DNA from innovative technologies, to the fun and exhilarating world of motorsports, and to its responsibility to society.
On display is the Mitsubishi Mirage G4, the stylish and practical sub-compact sedan designed for first time car buyers, young families, as well as urban dwellers. The Mirage G4 is proudly built in MMPC’s manufacturing plant located in Santa Rosa, Laguna.
Launched in May this year, the new Mitsubishi Xpander also makes its way to PIMS. Since its introduction in 2018, the Xpander has found its way into thousands of Filipino families’ garages, making it the country’s best-selling MPV. In its latest iteration, it offers a more advanced and progressive styling coupled with enhanced levels of comfort and convenience features.
Both the Mirage G4 and the new Xpander on display are fitted with Mitsubishi genuine accessories. These models will also be available for test drive.
The legendary workhorse and the country’s No. 1 utility van, the Mitsubishi L300, is also present. The L300 is a top choice among Filipino business owners due to its reliable, powerful, and fuel-efficient engine matched with its highly customizable cargo area. The unit on display is dressed up as a hauler for a coffee shop business. This shows one of the many ways where the L300 can be customized for any growing business. MMPC has collaborated with Culture Blends to serve customers with one of the best coffee blends that is perfect for the Filipino palate.
Mitsubishi Motors is also one of the pioneers in EV technology. Back in 2013, Mitsubishi Motors unveiled the Mitsubishi Outlander PHEV globally—the world’s most popular plug-in hybrid electric SUV. Since its introduction, it quickly became the world’s bestselling PHEV sport utility vehicle. The Outlander PHEV has since been refreshed and updated, making the model, introduced in the Philippine market in 2020, a thoroughly modern model. Now, customers can learn more about Mitsubishis PHEV technology as well as test-drive the Outlander PHEV in this event.