Toyota strengthens used vehicle program

In response to the rising demand in reliable and flexible mobility options, leading mobility company Toyota Motor Philippines (TMP) announced that it is expanding the possibilities for its customers by strengthening its used vehicle program.

Now called “T-Sure, Toyota Quality Pre-owned Cars” (T-Sure), the program offers an alternative to consumers who are looking for worry-free car purchase options without compromising quality, value, safety, and excellent service.

Previously known as Toyota Certified Used Vehicle (TCUV), T-Sure will now be the brand that will be used in Toyota dealerships that will be offering quality used cars to their clientele.

TMP senior vice president for marketing Masatoshi Toiya explained the name change saying, the ‘T’ stands for Toyota and ‘Sure’ denotes trustworthiness. This new brand name sends a strong message that customers can have peace of mind in transacting with a T-Sure dealer, whether he is trading in an old vehicle or buying a pre-owned car.

After 10 years of running its used vehicle program, TMP saw it fit to further drive growth by improving the operational efficiency of the Toyota dealer network and addressing the concerns that used car customers are encountering.

Being well-integrated into the Toyota business, the T-Sure Program seamlessly has a well-established systematic operation for assessment, refurbishment, pricing, certification, and warranty to ensure the quality of vehicle condition of every unit.

Among major improvements made include the expansion of T-Sure dealer outlets nationwide that can offer trade-in deals and selling of pre-owned cars. All outlets are now accepting trade-ins, while T-Sure Retail outlets have increased to 29 outlets as of September. TMP targets to end the year with 33 T-Sure retail dealers.