The Philippine Star

Allianz PNB doubles down on sustainabi­lity commitment

- By LAWRENCE AGCAOILI

The joint venture between Lucio Tan’s Philippine National Bank and Allianz continues to double down on its sustainabi­lity commitment.

In a virtual roundtable discussion, Allianz chief marketing officer Gino Riola said they are ramping up efforts to help Filipinos in their quest for sustainabi­lity.

Riola said some people were willing to patronize services like insurance if these were sustainabl­e.

A recent survey by Allianz PNB Life found that about 42 percent of consumers would more likely shop sustainabl­y.

In an earlier report by Nielsen, it showed that almost threefourt­hs of consumers around the world would change how they shop “to reduce their impact on the environmen­t.”

Among those surveyed, Riola said 44 percent agreed that health insurance could be green and sustainabl­e.

Furthermor­e, about 43 percent said they were likely to purchase this kind of insurance.

To address this growing demand, Riola said Allianz PNB Life continues to add more insurance solutions to its growing portfolio of sustainabl­e offers.

For one, Allianz Healthbox provides all-in-one access to various healthcare services, including teleconsul­tations, medicine delivery, mental health wellness, laboratory services, and ambulance booking from trusted providers like KonsultaMD and Generika Pharmacy.

For nature lovers who prefer more visibility with their pledges, Allianz Protect is a simple yet comprehens­ive plan that can help secure the future of both Filipinos and the planet. It provides fullspectr­um protection in case of death, dismemberm­ent, and disability, and comes with flexible, budget-friendly renewal terms.

It also comes with a Sustainabi­lity Protection Rider, which allows customers to make a yearly contributi­on to the World Wide Fund for Nature’s (WWF) Foodshed Farming Enterprise Project.

Allianz CEO and president Alexander Grenz said the company is now seeing the rise of the conscious consumer.

“People are now more likely to favor products marketed as ecofriendl­y and/or having a significan­t impact on the communitie­s around them,” Grenz said.

A survey by Allianz showed 51 percent of the respondent­s recognized the challenges of environmen­tal issues like climate change and how it can negatively affect them and future generation­s in terms of health, wealth, and relationsh­ips, among others.

Respondent­s consider responsibl­e shopping, together with education and environmen­tal justice, to be among the three most important ways to achieve sustainabi­lity globally.

Likewise, 34 percent said they were willing to spend more or P5,000 and up for sustainabl­e products, while 44 percent would stick to a brand that promotes sustainabi­lity.

In terms of which specific products they bought, 70 percent of consumers said they always went for sustainabl­e food and beverage, followed by services with 65 percent, fashion or apparel with 46 percent, and gadgets with 29 percent.

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