He’s a man of action and of few words
Tey Sornet is Chief Operating Officer of the LICA Auto Group, one of the largest dealership networks in the Philippines. Under his watch are dealerships of Nissan (nine, with two more on the way), Chevrolet (seven), Hyundai (four, with two more being built), Honda (two), and Suzuki. And these are often ranked as numberone performers among their respective brands.
Tey says that to promote brand loyalty, his people never cross sell. In fact, there’s a bit of a competition that goes between the members of his staff.
He never imagined that he would handle so many dealerships when he first started as a salesman at Signet selling GM and Isuzu cars. When these brands upped and left in the ’80s, Tey put up a used-car business with Danny Isla. It was called Northern Car Exchange.
When Toyota returned, he got a call from his good friend and he joined him. Tey then moved on to handle a Nissan dealership in Alabang, but then Tey’s career really took off when he took over at Nissan Southwoods and turned the business around in one month.
Tey is an established personality in our local auto industry, and we can learn a thing or two from him. He has this advice to share with us: “You have to be sincere lang. Once I say something, I do it. Hindi ako promise sa hangin. Because when I promise something, I will do it. I’m a man of few words, but I will show you the numbers.”