BMW X1 vs. Mini Countryman
This sedan-coupe-hatch does meet a number of objectives on the brief
Think Different—so went one memorable ad. That was for a computer, but the same could easily apply to cars, particularly sporty ones. Hyundai certainly had ‘different’ in mind when it created the Veloster. It’s a mash-up of several different automotive genres: sedan, coupe, hatchback—heck, Hyundai even calls it a crossover utility vehicle. Does this way of thinking result in a car that is a jack of all trades but master of none, or will the amalgam yield something magical?
The Veloster certainly looks distinctive. The front has the rakish looks of a sports coupe, with triangular headlamps stretched far back into the fenders. Hyundai’s current corporate grille, the large hexagon, takes up nearly all of the fascia, a huge black maw framed in a neat matte-gray frame. A matching gray spoiler lip peeks out from under the bumper’s corner flares. LEDs make up the daytime running lights, while round projectors also house very bright LED units. Blacked-out A-pillars contribute to a floating-roof effect.
The shape becomes even more interesting as you sweep along the side. The roofline drops sharply as it rakes toward the hatchback rear. The front may be easily identifiable as a sporty Hyundai, but the back end is something that defies convention. Big taillights and a scalloped tailgate frame a tiny glass backlight. Dual exhausts are mounted in the center, and the round foglamps are on the lower corners. It’s as if the designers have decided to throw in all their ideas at once.
And it somehow comes together neatly. Looking more like an oddball concept car or a futuristic space shuttle, the Veloster is the furthest, in terms of appearance, from a conventional crossover. We’re not sure if we’ll tire of this look a month or a year from now, but right now it looks intriguingly attractive,