SwiSS art and SCi­EnCE mEEt for thE LaunCh of a nEw CAVIAr in baSEL.

Town & Country (Philippines) - - LOOKING GLASS - By Jamie Rosen

When La Prairie first thought about putting caviar in its skincare prod­ucts 30 years ago, the idea was not so much a sci­en­tific sure thing as a pricey gam­ble. “There was no in­sight. It was just a crazy idea at the time,” says Daniel Stangl, La Prairie’s di­rec­tor of in­no­va­tion. “Now the more we test it, the more we learn how ben­e­fi­cial it is”—so much so that La Prairie’s new­est cream, Skin Caviar Ab­so­lute Filler, is said to vo­lu­mize skin from the sur­face down to its deep­est layer, the hy­po­der­mis.

The star in­gre­di­ent is a con­cen­trate called caviar ab­so­lute, which is made from eggs that have been stripped of pig­ment and their outer mem­brane, leav­ing be­hind oil and thou­sands of skin-plump­ing pro­teins. The fin­ished prod­uct was in­tro­duced at Art Basel’s VIP Pavil­ion in June, where it shared the spot­light with a sculp­ture com­mis­sioned by La Prairie from Paris-based artist Paul Coudamy. The tow­er­ing piece, called Liv­ing Cells, mim­ics a shape known as the WeairePhe­lan struc­ture, as well as caviar it­self, in lac­quered steel with 60,000 cir­cu­lar mag­nets.

After pre­sent­ing it to a room­ful of ed­i­tors in Basel, Coudamy and the La Prairie crew trav­eled to Zurich for din­ner at the Baur au Lac Ho­tel. The dra­matic un­veil­ing of the third course, Caviar à la Louche, de­lighted the room: A gi­ant tin of Prunier caviar was tapped, opened, and served di­rectly onto each diner’s hands. After some hes­i­ta­tion, the dol­lops of inky black eggs were quickly con­sumed. It was fod­der for the rest of the trip, and a bucket list idea for a fu­ture din­ner party.

Skin Caviar ab­So­lute Filler, ruS­tan’S makati, 813.3739; laprairie.Com T&c

caviar dreams From top: scenes from the fair, in­clud­ing Paul coudamy’s Liv­ing cells and song dong’s Through the Wall; the writer at the Baur au Lac in Zurich. La Prairie

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