Chopard’s Fairmined col­lec­tion; Jaeger-LeCoul­tre’s Rev­erso One Duetto.

CHOPARD LEADS THE WAY FOR ETH­I­CAL LUX­URY.

Town & Country (Philippines) - - T & C - By Man­ica C. Tiglao

In a time when con­sumers are bet­ter ed­u­cated and more con­scious of what they spend their money on, the con­cept of sus­tain­abil­ity is one that’s be­come fre­quently dis­cussed. One of the first watch­mak­ers to take a step in the right di­rec­tion is Chopard, which launches a 250-piece limited se­ries of its prized L.U.C model. The L.U.C. XPS Twist QF Fairmined edi­tion not only car­ries the Fleurier Qual­ity Foun­da­tion cer­ti­fi­ca­tion, it also spear­heads the use of Fairmined gold, a move that stems from the long-term project be­tween Chopard and the South amer­i­can NGO al­liance for Re­spon­si­ble Min­ing that be­gan in 2013. The Fairmined la­bel car­ried by this col­lec­tion means that the gold is ex­tracted re­spon­si­bly by the com­mu­nity of min­ers in­volved—and that the min­ers are, in turn, com­pen­sated fairly. So when it doesn’t seem plau­si­ble to con­sume less, con­sider that it can at least be pos­si­ble to con­sume bet­ter. Green­belt 5, 707.9881.

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