GMA Net­work keeps num­ber one spot in 2018 na­tion­wide TV rat­ings

Watchmen Daily Journal - - BUSINESS -

Me­dia gi­ant GMA Net­work capped off an­other suc­cess­ful year as it con­tin­ued to lead in na­tion­wide rat­ings through­out 2018 based on full year data from Nielsen TV Au­di­ence Mea­sure­ment, the in­dus­try’s widely-trusted rat­ings ser­vice provider.

From Jan­uary to De­cem­ber (with De­cem­ber 23 to 31 based on overnight data), GMA tal­lied 40.8 per­cent to­tal day peo­ple au­di­ence share, which bested ABSCBN’s 37.5 per­cent, in the Na­tional Ur­ban Tele­vi­sion Au­di­ence Mea­sure­ment (NUTAM).

The Ka­puso Net­work was also the most watched sta­tion in both Ur­ban Lu­zon and Mega Manila – win­ning across all day parts in­clud­ing the hotly con­tested prime­time block. Ur­ban Lu­zon and Mega Manila re­spec­tively ac­count for 76 and 59 per­cent of all ur­ban view­ers in the coun­try.

Full year 2018 data showed that GMA still kept a dou­ble-digit ad­van­tage in Ur­ban Lu­zon with 45.9 per­cent to­tal day peo­ple au­di­ence share while its ri­val only man­aged to get 31.5 per­cent.

With of­fi­cial data from Jan­uary up to De­cem­ber 22, the Net­work posted an even big­ger mar­gin in its baili­wick Mega Manila with 47.7 per­cent, which was way ahead of ABSCBN’s 28.7 per­cent.

For the month of De­cem­ber 2018, GMA reg­is­tered 38 per­cent to­tal day peo­ple au­di­ence share in NUTAM as against ABS-CBN’s 34.8 per­cent.

The Ka­puso chan­nel sim­i­larly main­tained its win­ning streak in the viewer-rich Ur­ban Lu­zon with 42.8 per­cent ver­sus com­pe­ti­tion’s 28.8 per­cent.

Fur­ther­more, GMA led com­pe­ti­tion in Mega Manila (with of­fi­cial data from De­cem­ber 1 to 22) with 44.6 per­cent outscor­ing the 26.1 per­cent of ABS-CBN.

Ka­puso shows also took the lion’s share in NUTAM’s list of over­all top pro­grams for 2018 with the award-win­ning mag­a­zine pro­gram “Ka­puso Mo, Jes­sica Soho” (KMJS) hold­ing the top spot as the most­watched GMA pro­gram for the year.

Fol­low­ing “KMJS” were “Daddy’s Gurl,” “The Clash,” “Kam­bal Karibal,” “Pepito Manaloto,” “Onanay,” “24 Oras,” “Vic­tor Mag­tang­gol,” “Mag­pakailan­man,” and “Stu­dio 7.”

Also in­cluded in the list of top-rat­ing Ka­puso shows last year were “Su­per Ma’am,” “The Cure,” “Cain at Abel,” “Sher­lock Jr.,” “Amaz­ing Earth,” “Daig Kayo ng Lola Ko,” “In­day Will Al­ways Love You,” and “Lip Sync Bat­tle Philip­pines.”

“Com­ing from the Net­work’s strong rat­ings per­for­mance in 2018, we are op­ti­mistic that we will be able to de­liver even bet­ter num­bers in 2019 as we pre­pare to launch a num­ber of ex­cit­ing and in­no­va­tive pro­grams,” said GMA Chair­man and CEO Atty. Felipe L. Go­zon.

As GMA’s open­ing salvo for 2019, three new prime­time of­fer­ings are set to launch within the first quar­ter: the in­spir­ing story of a young Bad­jao woman in “Sa­haya,” which will be head­lined by Bianca Umali and Miguel Tan­fe­lix; GMA Pub­lic Af­fairs’ po­lit­i­cal ro­man­tic com­edy se­ries “TODA

One I Love,” which will fea­ture the well-loved pair of Kylie Padilla and Ruru Madrid; and lastly, a rivet­ing tale of two sis­ters based on a true story from In­dia and an ur­ban leg­end in Great Bri­tain – “Kara Mia,” which will star Bar­bie Forteza and Mika dela Cruz.

Nielsen data is gath­ered through a greater num­ber of

sam­pled homes na­tion­wide in com­par­i­son to Kan­tar Me­dia. With ap­prox­i­mately 900 more homes sur­veyed in To­tal Ur­ban and Ru­ral Philip­pines com­pared to Kan­tar, Nielsen data is sta­tis­ti­cally con­sid­ered more rep­re­sen­ta­tive of the to­tal TV pop­u­la­tion.

Nielsen TV Au­di­ence Mea­sure­ment's client pool cov­ers a to­tal of 32 clients/sub­scribers con­sist­ing of 6 lo­cal TV net­works in­clud­ing ABSCBN, TV5, Aksyon TV and CNN Philip­pines, among oth­ers; 3 re­gional clients; 2 block­timers; and 21 agen­cies (17 me­dia agen­cies, 3 con­sult­ing agen­cies, and 1 dig­i­tal agency).

Ka­puso shows took the lion’s share in NUTAM’s list of over­all top pro­grams for 2018 with “Mag­pakailan­man” as one of the most-watched GMA pro­grams for the year.

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