MOD­ERN MOOD MAK­ERS

Wedding Essentials - - WE PARTNERS -

4th Wall Pro­duc­tion De­sign has its roots in Balay Kandila, which started with a very hum­ble cap­i­tal. Its per­son­al­ized unity can­dles and can­dle sou­venirs caught the eye of many a cou­ple in­clud­ing Ce­sar Mon­tano & Sun­shine Cruz, Julius Babao & Chris­tine Ber­sola, and Christo­pher de Leon & Sandy An­do­long.

Soon af­ter, the com­pany broke into the wed­ding re­cep­tion scene with its sig­na­ture flower-and-can­dle cen­ter­piece. To this day, many have tried to im­i­tate this cen­ter­piece which was in­spired by the float­ing rose in Beauty and the Beast but none have suc­ceeded. From ta­ble cen­ter­pieces, it moved to de­sign­ing en­tire wed­ding re­cep­tions and spe­cial events with non-tra­di­tional themes. To­day, 4th Wall has be­come a sought-af­ter pro­duc­tion de­signer for ev­ery kind of cel­e­bra­tion.

In­fi­nite imag­i­na­tion is what fu­els 4th Wall to con­stantly cre­ate cut­ting-edge de­sign for wed­dings, de­buts, and cor­po­rate events. Headed by pro­duc­tion de­signer Ron­ald Correos, 4th Wall’s event set ups are al­ways to­tal ex­pe­ri­ences. Noth­ing gets his cre­ative juices flow­ing more than the­matic events with full-on pro­duc­tion de­sign.

Three de­sign prin­ci­ples guide Ron­ald. First, the client is the most im­por­tant voice in the en­tire cre­ative process. Their vi­sion takes prece­dence over the artist’s. This, how­ever, does not mean that 4th Wall’s de­signs are mere dic­ta­tions from clients. Ev­ery project is a col­lab­o­ra­tion. That is why com­mu­ni­ca­tion is es­sen­tial. For cor­po­rate oc­ca­sions, “a con­stant chal­lenge is how to in­te­grate good brand­ing with good de­sign,” he shares, which is why he takes care to in­te­grate the client’s per­son­al­ity and pref­er­ences into the pro­duc­tion de­sign.

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