SIGNED, SEALED, DELIVERED
The form of wedding invitations have warped throughout time. Wedding invites didn’t start as a piece of special paper, enveloped and sealed. Centuries back, wedding invites in London were more of a performance. A man would walk down the streets and announce the occasion. It was during the middle ages, wherein literacy became a status of nobility, that written wedding invites became popular. Skip a few more hundred years, in the digital age, now everything can be done through a click or a personalized website. Slowly fading are the days of personally handing a tangible invite for guests on the big day.
Cumbidado however, possibly unknowingly so, is keeping a tradition alive—creating beautiful and personal printed wedding invites. Commonly designed with cursive fonts, spring colors and a boisterous theme, Cumbidado has not only managed to keep printed invites a continued practice since its birth back in 2016, but has produced personal notes that can double as love-written notes. “We all know that the invitation sets the mood of the event..i think, traditional invitations that are printed on paper and have the distinct advantage of a physical object to be held, admired, and on kept and framed that keeps it more personal. It’s the design and personality which allows the couple to show off their style”, shares founder Jade Hombed.
More than selecting designs and running printers, piecing a tasteful wedding invite is an art of its own. Jade explains that the process can be rigid and lengthy, it’s a workflow that she and her team has aced though. “It’s a long process actually. Some couples think that it will just take a couple of days to produce the invitation just because they choose their design on our catalogue. But it isn’t!”, Jade shares. It begins with design selection, followed by the initial draft, after which is the tedious exchange of revisions, once the bulk of the corrections are applied, the team sens a mock invitation for the final review. Only with a go-signal do they actually step into the process of print and mass production.
The strenuous process can make some wonder if it’s really worth all the trouble. With the influence of social media and technology, others would comment that a personalized website or a mere social media announcement could be much less of a hassle. So how does Cumbidado view this competition? “I think we cannot prevent the norm to change over the period of time. In this digital age, we are fully aware that some might consider doing their own design because they have access to different applications that can make online invitations. Luckily and surprisingly, most of the couples are still willing to go to our shop to discuss the design of their invitation and they still gets excited when their browsing our paper swatches!”, shares Jade.
It’s the gusto and undeniable creative that has helped Cimbidado excel. Their array of wedding invites is an endless list of options. From the mere size and cut, Cumbidado has managed to produce laser cut invites, ticket invites, pocketfold invites, and in lieu of tradition, the standard sealed invitation. The team doesn’t fall behind when it comes to style either, they’ve created an overflow of themes—dabbling with rustic elegant designs, floral and watercolor backgrounds, Tiffanygarden themes, and jewel-toned swatches.
Heavily involved in each step of the creation, Jade understands that beyond the carefully picked designs and constant passes of revisions, producing printed invites gives an opportunity for their clients to bond. From paper swatches to font selection, their personality and cohesiveness evolves into one-of-a-kind invitation. The era of online activity may be rapidly pacing itself, but if there’s anything to remember, it is that tradition is an innate sense of who we are. And what better way to show family and friends who oneself is, than with a personal invitation to the biggest day of their lives, delivered right to their doorstep.