IN­NO­VA­TIVE DE­SIGN

Wedding Essentials - - WE PARTNERS -

4th Wall sets the stage for vir­tu­ally all kinds of events

As one of the coun­try’s lead­ing pro­duc­tion de­sign com­pa­nies, 4th Wall deals with the over­all aes­thetic of a pro­duc­tion, be it a wed­ding, birth­day party, cor­po­rate event or TV show.4th Wall has been the go-to de­signer for full pro­duc­tion set­ups for events for al­most twenty years.

Some of the wed­dings that they have done in­clude those of

Julius Babao and Chris­tine Ber­sola, Christo­pher de Leon and Sandy An­do­long, and Nonitodon­aire, Jr. and Rachel Mar­cial. 4th Wall has de­signed themed stages for the de­but par­ties of Ju­lia Montes and Kathryn Bernardo. Their reg­u­lar cor­po­rate clients in­clude ABS-CBN, PLDT, Smart, Pru Life UK, Yondu, JVF Com­mer­cial, and many more.

It all started with can­dles. 4th Wall traces its roots from Balaykandila, a hum­ble can­dle-mak­ing team back in 1997. Balaykandila made per­son­al­ized unity can­dles and can­dle sou­venirs at a time when can­dles were all the rage. Soon af­ter, the com­pany broke into the wed­ding scene with its sig­na­ture flower-and-can­dle ta­ble cen­ter­piece which was in­spired by the float­ing rose in Beauty and the Beast. From ta­ble cen­ter­pieces, Balaykandila moved to de­sign­ing en­tire wed­ding re­cep­tions and other spe­cial events with non-tra­di­tional themes. Even­tu­ally, the com­pany took the name 4th Wall which is now a sought-af­ter pro­duc­tion de­signer for all sorts of cel­e­bra­tions.

Three de­sign prin­ci­ples guide 4th Wall. First, the client is the most im­por­tant voice in the en­tire cre­ative process so much sothattheir vi­sion takes prece­dence. How­ever, this does not mean that 4th

Wall’s de­signs are mere dic­ta­tions from clients. Ev­ery project is a col­lab­o­ra­tion. That is why com­mu­ni­ca­tion is es­sen­tial. For wed­dings, 4th Wall al­ways takes care to in­te­grate the cou­ple’s per­son­al­ity into the pro­duc­tion de­sign.

Se­condly, “You’re only as good as your last show.” 4th Wall be­lieves that no mat­ter how many good events or projects they may have done, fail­ing to de­liver or dis­ap­point­ing the client even in just one event negates all the past events. This is why 4th Wall con­tin­u­ously trains its team mem­bers to treat ev­ery client with the same strict­ness for qual­ity and at­ten­tion to de­tail.

Fi­nally, in­no­va­tion sets 4th Wall apart from other com­pa­nies in the in­dus­try. 4th Wall is not afraid to ven­ture into the un­fa­mil­iar. A new theme or event when dif­fi­cult, al­ways ex­cites 4th Wall and that is how they are able to in­no­vate.

Pho­tos by NICEPRINT PHO­TOG­RA­PHY

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