YOUR NEW AESTHETIC
ANNASTHETIC DESIGNS ANNA LORESCO
At first, it seemed like shooting for the moon: armed with only their design skills and willingness to venture, two employees quit their previous jobs to form their own printing business. Despite encountering initial start-up woes, the two were able to set up shop, procuring a decent work area equipped with machines, computers, and supplies. After registering “Annasthetic Graphics Design and Printing” as their initial business handle, they began their operations in September 2009. What started as a small, five-square-meter shop with only two employees has now become Annasthetic Design: an establishment that can cater to all printing needs.
Annasthetic Design helps its clients with concept, layout, and design, turning their requests into quality printouts. Beyond printing, though, they also offer other services, from brand development and creating corporate identities to producing high-quality print production of points of purchase (POP) and packaging supplies. Their products include flyers, brochures, calling cards, logo design, tarpaulin printing, and PVC IDS, among others. Over the years, the company has also developed large format prints, POPS, collaterals/supplementary materials, packaging, stickers, and labels.
“Busy is the normal state [of] our job. Working like a well-oiled machine is the way to run [an office], or else there will be build-up and it’ll be more difficult. We are even busier on the days prior
[to] an event than [during] the actual day of the event,” describes Annasthetic Design’s team of their typical workday.
The printing company acknowledges that the turning point for their business came when they introduced a good management system at the office, organizing their workers to adhere to the same mission and vision observed by the company. Afterwards, other areas easily improved, including sales, production, marketing, and eventually the whole operation.
As a result, Annasthetic Design has grown considerably over the years, citing companies like Peter Paul Inc., Proteger, Beatriz, Grand Monaco, La Creperie, George Steuarts, Big Chill, BPI, and Tully’s Coffee among its notable clients.
The company attributes their success a number of factors, most especially with how they manage client expectations.
“Conversation and being understood is the way to do it. We are quick [to] give our clients information they would need to be able to stay on [the] correct track [with what’s] necessary. We always try our best [to achieve] customer satisfaction and at the same time, learn,” explains Annasthetic Design.
The company also details their meticulous design method, which entails an extensive collaborative process with each client until they arrive at the final product.
“When it comes to what we do, we take it seriously. Our stepby-step production [process] includes maintaining a small team per department, enabling us to focus on each procedure. Tactile learning is [applied] before one would even put his hand on your ordered invitation and/or product, while [the rest of the] team will engage in proper communication with our clients for the rest of the [process],” Annasthetic Design adds.
This system is especially advantageous for the company’s clients because it allows the latter to determine and choose among the best options available for their products, making Annasthetic Design a reliable choice for marketing and advertising needs.
In addition to providing low-cost yet highly distinguishable and eye-catching designs, the company especially prides itself on the great rapport it has built with its customers over the years.
“We are committed to [maintaining] good [communication] and making things uncomplicated, which is what clients come to us for. [Based on] our experiences, clients learn about us through others vouching for our work with them. Really, we don’t even try being different. But it could be that we always try to see the fun or the good in things, in every circumstance.”