MODERN MOOD MAKERS
4th Wall Production Design has its roots in Balay Kandila, which started with a very humble capital. Its personalized unity candles and candle souvenirs caught the eye of many a couple including Cesar Montano and Sunshine Cruz, Julius Babao and Christine Bersola, and Christopher de Leon and Sandy Andolong.
Soon after, the company broke into the wedding reception scene with its signature flower-and-candle centerpiece. To this day, many have tried to imitate this centerpiece which was inspired by the floating rose in Beauty and the Beast but none have succeeded. From table centerpieces, it moved to designing entire wedding receptions and special events with non-traditional themes. Today, 4th Wall has become a sought-after production designer for every kind of celebration.
Infinite imagination is what fuels 4th Wall to constantly create cutting-edge design for weddings, debuts, and corporate events. Headed by production designer Ronald Correos, 4th Wall’s event set ups are always total experiences. Nothing gets his creative juices flowing more than thematic events with full-on production design.
Three design principles guide Ronald. First, the client is the most important voice in the entire creative process. Their vision takes precedence over the artist’s. This, however, does not mean that 4th Wall’s designs are mere dictations from clients. Every project is a collaboration. That is why communication is essential. For corporate occasions, “a constant challenge is how to integrate good branding with good design,” he shares, which is why he takes care to integrate the client’s personality and preferences into the production design.
Secondly, “You’re only as good as your last show.” No matter how many good shows or projects you have done, if you fail to deliver or if you disappoint even in just one event, all the other good shows will not count. This is why in 4th Wall, Ronald continuously train his team to treat every client—big or small –—with the same strictness for quality and attention to detail.
Finally, innovation sets 4th Wall apart from other companies in the industry. Ronald is not afraid venture into the unfamiliar. A new theme, even when difficult, always excites him and this is how 4th Wall
is able to innovate. Services 4th Wall offer include sharp concepts, creative designs, and elegant styling that are custom-made to suit specific needs. Their services include weddings, anniversaries, debuts, birthday parties, corporate shows, company parties, product launches, site ground-breaking, exhibit booths, TV shows, TV commercials, promotional shows, theatre plays, Prop-making.