Starting a Business in a Tourist Destination
Here’s how you can set-up your business carefully and successfully!
A tourist destination is a unique place to start a business in. Entrepreneurs go for these places for both the opportunity and the challenge. Because these places aren’t like any other, though, there are a fair number of considerations one has to make. SEASONS CHANGE. We may live in a tropical country and that might mean we don’t have the four seasons other countries get to boast about, but in the business world, there are only two that really matter: the peak-season and the off-season. Here’s what to do in either season:
• PEAK SEASON: You’re in for a crowd of customers during peak season in tourist destinations. It’s best to prepare your stocks, your employees, and yourself because your business is definitely going to drive huge sales.
• OFF SEASON: During the quiet months there may be a point when you don’t have customers at all. So be smart about this, too. Should you keep going for the rest of the year, or close up when barely anyone’s around? YOUR DEMOGRAPHIC MATTERS. Certain destinations bring in certain kinds of people. While some places are good for the whole family and offer attractions or activities that people of all ages and types can enjoy, others have a more specific clientele. CONTEXT IS KEY. Pay attention to your location’s setting. If you’re at a beach, you’re more likely to sell swimsuits and sunblock than shawls and sneakers. If you’re on a mountain range, your best bet might be climbing supplies or cold drinks. In just about any destination, a surefire way to make sales is helping your market make memories, like photo booths or memorabilia stands After all, this should be a vacation they’ll never forget. WEATHER IS IMPORTANT. This is the key concept behind all of the tips presented in this article. The weather dictates whether you’ll have many customers, and what they’ll need. You’ll have to be prepared for everything— including rainy days and storms. COMPETITION IS TOUGH. The more popular a place is, the more likely you are to face tough competition. Get ahead of your rivals through the following: • PRODUCT UNIQUENESS: Find an edge that sets you apart. It could be through introducing new products to your customers or selling merchandise at a cheaper rate. • EMPLOYEE DILIGENCE: Train your employees to seek customers out and offer them products at their convenience. They should also be friendly, approachable, and willing to compromise in order to offer a good deal. Your market will appreciate that for sure. It may be a challenge, but setting up in a tourist destination has ups that far outweigh its downs. Don’t hesitate to try this new business venture, but do go into it carefully. Before you know it, you’ll be reaping the rewards in no time!