Start­ing a Busi­ness in a Tourist Des­ti­na­tion

Here’s how you can set-up your busi­ness care­fully and suc­cess­fully!

YES! (Philippines) - - Biz -

A tourist des­ti­na­tion is a unique place to start a busi­ness in. En­trepreneurs go for th­ese places for both the op­por­tu­nity and the chal­lenge. Be­cause th­ese places aren’t like any other, though, there are a fair num­ber of con­sid­er­a­tions one has to make. SEA­SONS CHANGE. We may live in a trop­i­cal coun­try and that might mean we don’t have the four sea­sons other coun­tries get to boast about, but in the busi­ness world, there are only two that re­ally mat­ter: the peak-sea­son and the off-sea­son. Here’s what to do in ei­ther sea­son:

• PEAK SEA­SON: You’re in for a crowd of cus­tomers dur­ing peak sea­son in tourist des­ti­na­tions. It’s best to pre­pare your stocks, your em­ploy­ees, and your­self be­cause your busi­ness is def­i­nitely go­ing to drive huge sales.

• OFF SEA­SON: Dur­ing the quiet months there may be a point when you don’t have cus­tomers at all. So be smart about this, too. Should you keep go­ing for the rest of the year, or close up when barely any­one’s around? YOUR DE­MO­GRAPHIC MAT­TERS. Cer­tain des­ti­na­tions bring in cer­tain kinds of peo­ple. While some places are good for the whole fam­ily and of­fer at­trac­tions or ac­tiv­i­ties that peo­ple of all ages and types can en­joy, oth­ers have a more spe­cific clien­tele. CON­TEXT IS KEY. Pay at­ten­tion to your lo­ca­tion’s set­ting. If you’re at a beach, you’re more likely to sell swim­suits and sun­block than shawls and sneak­ers. If you’re on a moun­tain range, your best bet might be climb­ing sup­plies or cold drinks. In just about any des­ti­na­tion, a sure­fire way to make sales is help­ing your mar­ket make mem­o­ries, like photo booths or mem­o­ra­bilia stands Af­ter all, this should be a va­ca­tion they’ll never for­get. WEATHER IS IM­POR­TANT. This is the key con­cept be­hind all of the tips pre­sented in this ar­ti­cle. The weather dic­tates whether you’ll have many cus­tomers, and what they’ll need. You’ll have to be pre­pared for ev­ery­thing— in­clud­ing rainy days and storms. COM­PE­TI­TION IS TOUGH. The more pop­u­lar a place is, the more likely you are to face tough com­pe­ti­tion. Get ahead of your ri­vals through the fol­low­ing: • PROD­UCT UNIQUE­NESS: Find an edge that sets you apart. It could be through in­tro­duc­ing new prod­ucts to your cus­tomers or sell­ing mer­chan­dise at a cheaper rate. • EM­PLOYEE DILI­GENCE: Train your em­ploy­ees to seek cus­tomers out and of­fer them prod­ucts at their con­ve­nience. They should also be friendly, ap­proach­able, and will­ing to com­pro­mise in order to of­fer a good deal. Your mar­ket will ap­pre­ci­ate that for sure. It may be a chal­lenge, but set­ting up in a tourist des­ti­na­tion has ups that far out­weigh its downs. Don’t hes­i­tate to try this new busi­ness ven­ture, but do go into it care­fully. Be­fore you know it, you’ll be reap­ing the re­wards in no time!

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