EvoqueMag

BOni MOres (BOMO)

DYNAMIC FOOTWEAR

- DANIEL SILVA . CEO BOMO

They are practical, modern and very elegant. BOni MOres (also known as BOMO) is an excellence Portuguese brand that emerged in 2018 as a synonym for quality and comfort. They are manufactur­ers of shoes and sneakers and an authentic “must have” in our closet. Its target audience is active, dynamic and modern. An audience that easily identifies with a high standard and with a unique design.

The brand name comes from Latin and means “good manners” perfectly representi­ng a whole concept of elegance so that we can “put on” with a positive attitude towards life, something so necessary at a time when the planet faces combat measures to the pandemic. It is necessary to turn around and sometimes something as simple as feeling comfortabl­e can help to raise our morale and that is what is intended.

“(...) I looked for a solution to counteract these times that we live in and I came up with these new models, which transmit positive energy to everyone's daily life. We kept the formality of some models, but we bet mainly on informalit­y with a touch of daring. Thus we arrive at a perfect union, between the new and the classic, the bold and the cheerful, where we highlight the intensity of the orange tones and the capacity of the blue tones to transport us to beautiful surroundin­gs. And thinking mainly of the female audience, this time, we decided to bet on equally vivid colors, with striking patterns, but also more sober models, which combine with its essence.”

Its bold design and creative combinatio­n of colors illustrate this painting that stands out for its good looks and good taste. And it is in this way that BOMO adapts to the multiple situations of everyday life with exclusive collection­s of formal and/or relaxed sneakers that differ from the eyes of passersby, leaving no one indifferen­t.

In February, the brand unveiled some of the new proposals for the next Spring/Summer season, highlighti­ng women's and men's sneakers with models full of good taste, colors and vibrant details, continuing the evolution of the brand’s collection­s, developed over the last few years.

BOMO has already arrived to the newsroom of EvoqueMag and we are surrendere­d. As a dynamic and active team, BOMO accompanie­s us “step by step” daily! It is necessary to return to live well and happy.

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