Shopping made easy

WITH BAPTISTA’S NEW WEBSITE, YOUR GROCERIES ARE JUST A CLICK AWAY

With the new Baptista Supermarket website, everything is easier. Imagine doing your grocery shopping, but without having to leave home. That is exactly what this new page provides to customers.

The free home delivery service reflects the supermarket’s concern for meeting customers’ needs, and it all started with the when owner Rui Baptista realise that “for customers to receive an improved level of experience”, a new website was fundamental. “One day, I was looking at a competitor’s website and then I realised it was time to make our own”, he says.

Rui Baptista’s sense of community is clear in the way he relates to customers, sometimes taking care of the orders himself, ensuring the best quality. Creating the new website, with a free home delivery service, means that things will be even simpler for customers, both regulars and tourists who have just discovered the Luz supermarket.

Aware that the traditional shopping list is over, he underlines the importance of adapting to a simpler way of shopping, “where people click on the different products and make their choices from the menus”. If clients want to add comments, like brand or product preferences, they simply “place a note with the order, and the team takes care of the rest”, Rui explains. If the customer has forgotten a product, he suggests “sending an email straight away, to ensure that everything is added to the shopping basket».

Despite proving to be a complex process, there is a need to provide an intuitive experience for customers. But it’s all worth it: “The website has been a success; people have been taking it really well.” Thanks to the hard work and perseverance of the team that puts together the content, the Baptista website details the company’s history, contact information, as well as the images and text to guide customers through the buying process, both in Portuguese and English. www.baptista.shop | info@baptista.shop