HOUSE OF BRANDS: HOW TO SUCCESSFULLY MANAGE A BRAND PORT­FO­LIO

Jornal de Negócios - - NEGÓCIOS INICIATIVAS -

Mó­ni­ca Ser­ra­no, CMO, L’Óre­al, Ro­dri­go Cos­ta, Di­rec­tor de Mar­ke­ting pa­ra Por­tu­gal e Es­pa­nha, Su­mol+Com­pal, José Francisco Ne­ves, Mem­bro Co­mi­té Exe­cu­ti­vo, Di­rec­ção Pro­du­to Pro­perty & Ca­su­alty e Di­rec­ção de Mar­ket Ma­na­ge­ment, Al­li­anz Por­tu­gal. Mo­de­ra­ção: Cá­tia No­bre

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