Federer tops list of world’s highest paid athletes
Two women, tennis stars Naomi Osaka and Serena Williams, made the list, the most females on it since 2016
Roger Federer topped the 2020 Forbes magazine list of highest-paid global athletes announced yesterday, leading the lineup for the first time with pre-tax earnings of $106.3mn (95.5mn euros). The Swiss tennis legend, a men’s record 20-time Grand Slam singles champion, becomes the first player from his sport atop the annual list since its 1990 debut, rising from fifth in 2019.
Federer’s haul over the past 12 months included $100mn from appearances fees and endorsement deals plus $6.3mn in prize money. His previous best showing was second in 2013. “His brand is pristine, which is why those that can afford to align with him clamor to do so,” University of Southern California sports business professor David Carter told the magazine.
The ongoing coronavirus pandemic that shut down sports worldwide caused the first decline since 2016 in the total income of the world’s 100 toppaid athletes, a 9% dip from last year to $3.6bn. Another plunge is expected next year from the shutdown.
Portuguese football star Cristiano Ronaldo was second on the list at $105mn, $60mn in salary and $45mn from endorsements, with Argentine football hero Lionel Messi third on $104mn, $32mn of that from sponsorship deals.
Messi and Ronaldo, who have traded the top spot three of the past four years, saw their combined incomes dip $28mn from last year due to salary cuts when European clubs halted play in March.
Brazilian footballer Neymar was fourth overall on $95.5mn, $25mn from endorsements, while NBA star LeBron James of the Los Angeles Lakers was fifth on $88.2mn, $60mn of that from endorsements.
NBA star Stephen Curry of the Golden State Warriors was sixth on $74.4mn with former teammate Kevin Durant next on $63.9mn. Tiger Woods, the reigning Masters champion and a 15time major winner, was eighth on the list and tops among golfers at $62.3mn, all but $2.3mn from sponsor deals.
Woods topped the Forbes list a record 12 times before an infidelity scandal helped end his run. Two NFL quarterbacks rounded out the top 10 with Kirk Cousins ninth at $60.5mn and Carson Wentz 10th on $59.1mn.
The top 100 featured athletes from 21 nations and 10 sports. More NBA players made the list than those from any other sport at 35, but 31 NFL players made the cut, up from 19 from last year, and they pulled down the most money of any league, aided by finishing the season before the deadly virus outbreak.
Major League Baseball, whose start to the 2020 campaign was postponed by the virus outbreak, put only one player on the list after 15 in 2019. The lone MLB player was Los Angeles Dodgers pitcher Clayton Kershaw, who was 57th at $27.3mn with only $750,000 from endorsements.
Spanish footballer Carlos Ramos, the Real Madrid captain, was last among the 100 on $21.8mn, including $3mn in endorsements. Two women, tennis stars Naomi Osaka of Japan and Serena Williams of the United States, made the list, the most females on it since 2016. Osaka ranked 29th overall on $37.4mn ($34mn in endorsements), four spots ahead of Williams with $36mn ($32mn in endorsements).
Federer, 38, boasts the biggest sponsorship lineup among active athletes with Moet & Chandon and Barilla among those paying from $3 to $30mn to link him with their brands. Federer, who spent a record 310 weeks as world number one, reached 18 of 19 Grand Slam finals from 2005-2010.
Only Woods has joined Federer in making $100mn in sponsor deals in a single year. Federer’s newest deal is with Swiss running shoe On, where he is an investor, but several sponsors have been with him for more than a decade, including Rolex, Credit Suisse, Mercedes-Benz and Wilson. A split with Nike in 2018 opened Federer to Japanese apparel brand Uniqlo’s 10-year deal worth $300mn.