Galeries Lafayette Doha unveils ‘Together for Good campaign’
Ali Bin Ali (ABA) Holding’s Galeries Lafayette Doha has launched the ‘Together for Good campaign’ as part of its efforts to give back to society and nature.
The initiative has been organised to mark the holy month of Ramadan and is in keeping with the spirit of the season – “a time to give, time to share and time to reach out”, ABA Holding has said in a statement.
The garment donation campaign upholds the philosophy of “global initiative for more responsible fashion”, the statement noted. The endeavour is an extension of Galeries Lafayette Group’s sustainable development policy that is applied at Galeries Lafayette all over the globe.
The 40-day campaign, which intends to promote recyclable fashion, will continue for the entire month of Ramadan and until after Eid al-Fitr.
A 4m-tall mannequin has been placed at the main entrance of Galeries Lafayette Doha and all the donated clothes will be put up on it. At the end of every week, on Saturday, the clothes will be taken down and handed over to charity organisations for donation. “The ‘Together for Good’ initiative promotes the real meaning of sharing. Statistics show that an amazing 30% of clothes an individual buys are never worn. Encouraging people to share their unused clothes with the less fortunate is Galeries Lafayette Doha’s way of paying tribute to the holy month of Ramadan,” the statement explained. Upholding the noble idea of donations and promotion of recycling, Ali Bin Ali Holding vice-chairman and EVP Nabeel Ali Bin Ali said: “We are committed towards having a more responsible business. We believe in promoting common good and the ‘Together for Good campaign’ is a manifestation of that effort. It is not just a campaign, but also a movement for the progress and wellbeing of the society. The holy month of Ramadan was the ideal time to take this small step towards the greater good.”
True to its role as a ‘brand house’ and a trendsetter, Galeries Lafayette Doha’s Ramadan 2019 ‘Together for Good campaign’ champions the idea of charity and the importance of recyclable fashion for a better world for all.