‘GWC to ensure success of FIFA Fan Festival’
Fans from all over the world can look forward to 29 days of football, music, culture, and lifestyle at the FIFA Fan Festival taking place at Al Bidda Park, GWC, the first regional supporter and official logistics provider for the FIFA World Cup Qatar 2022, has said.
Special attention will be given to entertaining all types of fans, from devoted supporters to music, food, culture, and lifestyle enthusiasts at the FIFA Fan Festival that coincides with the World Cup from November 20 to December 18, a statement explained. A test event today is announced for Hayya Card holders.
In addition to watching 64 matches live on giant screens, fans will be able to participate in and enjoy a wide range of cultural and educational experiences. Logistics
and supply chain will play a major role in bringing such a global event to fruition with the goal of making the FIFA Fan Festival a memorable experience for locals and visiting fans alike.
“Providing fans from various regions of the world the opportunity to take back a memorable World Cup experience is a tall task which will be made possible by employing a complex set of logistics operations”, explained Ranjeev Menon, Group CEO of GWC.
The planning, construction, and operation of such a venue is a complex logistical exercise that involves various critical factors such as the installation of power, water supply, drainage, catering, perimeter fencing, etc, in addition to provisions for security and medical facilities.
Ranjeev Menon
Aresource-consuming project, the fan festival calls for support from specialist event logistics agencies, right from the preliminary planning to transporting furniture, fixtures, and equipment, setting up the venue, to ensuring smooth supply chain operations throughout the duration of the festival.
Ensuring success for the largest football party on the planet comes down to immaculate planning and execution, right from shipping consignments inside the host country to warehousing under product-ideal conditions, from where replenishments can be distributed to the end destination.
Dedicated teams from GWC will continue to work hard behind the scenes providing solutions such as safe warehousing, venue delivery, installation setup, site dismantling after the festival, and return shipping to the next destination.