Top accolades for QT’s ‘Experience a World Beyond’ campaign

Qatar Tourism (QT) has won several prestigious international accolades for its global campaign Experience a World Beyond, which highlights Qatar as a sophisticated, family-friendly, cultural, and luxury tourist destination.

QTs Experience a World Beyond campaign was named the ‘World’s Leading Marketing Campaign’ at the 29th World Travel Awards, grand final gala ceremony, in Oman, and ‘Middle East’s Leading Marketing Campaign’ at the 29th World Travel Awards, gala ceremony, in Jordan and the ‘World’s Best Tourism Authority Website’, QT said.

In addition, the campaign’s promotional film won first place in the Tourist Destination Country category at the 11th Zagreb Tour Film Festival.

The campaign also took the top honours at the World’s Tourism Film Awards, organised by the Committee of Tourism Film Festivals (CIFFT) in Valencia, which recognise promotional films with creative excellence.

To date, the campaign has reached over 500mn people worldwide, which has in turn uplifted the key brand equity metrics and helped establish Qatar as a global tourist destination, it added. Commenting on Qatar Tourism’s latest achievement, Head of the Promotion Sector at Qatar Tourism, Haya al-Noaimi said: “We are delighted to see the continued success of Qatar Tourism’s ‘Experience a World Beyond’ campaign, as it truly brings to life the country’s rich experiences, be it kayaking through the Al Thakira mangroves or the golden moments in Qatar’s vibrant desert.

“The campaign truly highlights Qatar as a premium destination for tourists looking to create unique lifetime memories.”

To date, Qatar Tourism has received over 20 awards for its Experience a World Beyond campaign and its digital-led approach, a testament to its successful efforts to modernise digital assets and launch innovative, personalised, and data-driven experiences. (QNA)