SAP, FC Bay­ern Mu­nich and Aspire Academy re­cently an­nounced that Qatar is set to en­joy the world's most tech­no­log­i­cally ad­vanced fan ex­pe­ri­ence thanks to the in­no­va­tive use of real-time tech­nol­ogy.


Qatar is rapidly developing pub­lic-pri­vate part­ner­ships for the con­struc­tion of con­nected sta­di­ums and the en­hance­ment of na­tional team com­pet­i­tive­ness, youth de­vel­op­ment, tech­nol­ogy and com­mu­ni­ca­tions in­fra­struc­ture. "World­wide, we are en­ter­ing the age of the Dig­i­tal Fan. Qatar has the op­por­tu­nity to de­liver the ul­ti­mate fan ex­pe­ri­ence – from plan­ning their trip be­fore­hand, to pro­vid­ing ex­clu­sive me­dia con­tent, and or­der­ing and de­liv­er­ing con­ces­sions to their seats," said An­dreas Jung, Mem­ber of the Ex­ec­u­tive Board at FC Bay­ern Mu­nich. FC Bay­ern Mu­nich has used real-time tech­nol­ogy to re­act more rapidly to its 30,000 hourly fan di­a­logues through dig­i­tal chan­nels, keep play­ers healthy, and de­liver new prod­ucts and ser­vices in re­sponse to fan de­mands. Qatar's Aspire Academy is also us­ing SAP HANA, the real-time an­a­lyt­ics plat­form, to drive youth de­vel­op­ment by shar­ing data from a net­work of clubs around the world with coaches, sports sci­en­tists, ath­letes, and man­age­ment. "Sports teams have long known the ben­e­fits of us­ing real-time data dur­ing matches to en­hance line­ups and strate­gies. As the Mid­dle Eastís first youth sport academy to part­ner with a lead­ing tech­nol­ogy com­pany, Aspire Academy is ded­i­cated to us­ing big data an­a­lyt­ics to de­velop young tal­ent in Qatar and en­hance Qatar's com­pet­i­tive­ness," said Ivan Bravo, Di­rec­tor Gen­eral, Aspire Academy.

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