Qatar Today

HOME-GROWN SHINE

A new ini­tia­tive by the DJWE high­lighted home-grown Qatari tal­ent by select­ing six local de­sign­ers to show­case their brands along­side the in­ter­na­tional names.

- Jewellery · Accessories · Fashion · Fashion & Beauty

Sara Al Ham­madi is the woman be­hind Sarah's & Com­pany, which had an ad­di­tional booth out­side the Young De­sign­ers sec­tion. Al Ham­madi is most com­fort­able be­hind the scenes cre­at­ing her jew­ellery, so there was a learn­ing curve get­ting ad­justed to a more mar­ket­ing-fo­cused per­spec­tive. “There is noth­ing sim­i­lar to ac­tu­ally show­cas­ing and do­ing the busi­ness and meet­ing peo­ple; it's so dif­fer­ent,” says Al Ham­madi.

Nada Al Su­laiti of Hairaat Fine

Jew­ellery dove right into the process – when we ap­proached her, she was speak­ing pas­sion­ately with a vis­i­tor about a po­ten­tial part­ner­ship and hag­gling over stone pric­ing. “DWJE has be­come one of the most im­por­tant watches and jew­ellery ex­hi­bi­tions not just re­gion­ally but in­ter­na­tion­ally,” says Al Su­laiti, ex­u­ber­ant at the op­por­tu­nity.

De­signer Ghada Al Buainain of Al­buainain Jew­ellery shared her peer's opin­ion on the im­por­tance of the DJWE. “This part­ner­ship gave me a chance to

get my name out to a big­ger au­di­ence,” she says. There were sales as well – So­cial Me­dia In­flu­encer Fa­tima Al­mo­men bought one of the Al­buainain rings while pe­rus­ing the col­lec­tions on Tues­day. How­ever, while the sales clearly ex­cited them, the de­sign­ers stressed the role the ex­hi­bi­tion played in boost­ing both their brand and their con­fi­dence. “De­sign­ers are artists, and artists are never sat­is­fied with their work. But now that I'm get­ting com­pli­ments, I'm get­ting sat­is­fied,” says Al Ham­madi, laugh­ing.

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 ??  ?? From left to right: Founders SARA AL HAM­MADI (Sarah's & Com­pany), NADA AL SU­LAITI (Hairaat Fine Jew­ellery), GHADA AL BUAINAIN (Al­buainain Jew­ellery)
From left to right: Founders SARA AL HAM­MADI (Sarah's & Com­pany), NADA AL SU­LAITI (Hairaat Fine Jew­ellery), GHADA AL BUAINAIN (Al­buainain Jew­ellery)

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