QA NOW OFFICIAL FIFA SPONSOR
Qatar Airways has signed a multimilliondollar deal with FIFA to become an official sponsor for the next five years.
This means the national carrier's name will be on several upcoming football-related events around the world, including the 2018 World Cup in Russia, as well as the 2022 World Cup in its own backyard. The value of the deal has not been disclosed by FIFA or the airline. But in a statement, the world's football governing body called it “one of the biggest sporting sponsorships in the world and the largest in the history of Qatar Airways.” This likely puts the cost of the deal in the hundreds of millions of dollar range, in line with at least three of FIFA's other current major partners: Adidas, Coca-Cola and Hyundai.