QA NOW OF­FI­CIAL FIFA SPON­SOR

Qatar Today - - AFFAIRS > LOCAL -

Qatar Air­ways has signed a mul­ti­mil­lion­dol­lar deal with FIFA to be­come an of­fi­cial spon­sor for the next five years.

This means the na­tional car­rier's name will be on sev­eral up­com­ing foot­ball-re­lated events around the world, in­clud­ing the 2018 World Cup in Rus­sia, as well as the 2022 World Cup in its own back­yard. The value of the deal has not been dis­closed by FIFA or the air­line. But in a state­ment, the world's foot­ball gov­ern­ing body called it “one of the big­gest sport­ing spon­sor­ships in the world and the largest in the his­tory of Qatar Air­ways.” This likely puts the cost of the deal in the hun­dreds of mil­lions of dol­lar range, in line with at least three of FIFA's other cur­rent ma­jor part­ners: Adi­das, Coca-Cola and Hyundai.

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