LALAOUNIS MUSEUM COLLECTIONS
THIS BRAND FROM GREECE WAS CREATED BY ILIAS LALAOUNIS, A THIRD-GENERATION JEWELLER FROM A FAMILY OF GOLDSMITHS AND JEWELLERY MAKERS, TO TRANSFORM GREEK MUSEUM ARTEFACTS INTO JEWELLERY BY REVIVING AGE-OLD TECHNIQUES USING MODERN TECHNOLOGY.
He concentrated not just on creating things of beauty but seeking to convey the spiritual and symbolic link of an object to its historical past. He perfected his art and then passed on this tradition to his fellow craftsmen in techniques long forgotten, like granulation, filigree, hand weaving and hand-hammering.
Following in their father's footsteps, the fourth generation of the Lalaounis family are the four sisters who strive to follow their father's vision of creating jewellery with a soul.
Present in Doha were two of the four sisters, both of them reflecting the passion the brand is associated with.
Demetra Lalaounis says that the market has been affected; the human spirit being very resilient, it has adapted to changing conditions and is doing business the best way possible in these conditions. “Be flexible, change the product, change the price range, and continue to be creative keeping in mind the market conditions. Keep in mind what the client can afford and adjust products accordingly,” says Lalaounis, who does not believe in being negative about the market conditions and prefers to t rise to the challenge they create.