QATAR TARGETS CRUISE TOURISM, NEW MARKETS
THE 2017-18 SEASON, WHICH CLOSES IN APRIL THIS YEAR, IS EXPECTED TO DELIVER THE BEST RESULTS TO DATE FOR THE COUNTRY'S CRUISE TOURISM INDUSTRY.
The cruise season was officially launched on October 26, 2017 with the arrival of the Seabourn
Encore at Doha Port. A total of 21 liners are expected to call at the port before the season closes in April.
In a first for Qatar, two megaships – classified as vessels with a capacity of between 2,500 and 6,000 passengers – will be calling at the port in the coming months. According to Qatar Tourism Authority (QTA), the ships will be joined by five liners making their maiden voyage to the country.
A total of 47,000 crew and passengers came ashore in the 2016/17 season, representing a 1,000% increase on the previous year's numbers. The arrival of the larger vessels this season will play a pivotal role in improving last year's figures. Further, passenger growth is also predicted through to the 2019/20 season, when the QTA is targeting 300,000 cruise-line visitors.
In line with the authority's strategy, ground was broken earlier this year on the QR2 billion ($549.3 million) redevelopment of Doha Port, which is set to be transformed into a dedicated cruise terminal. While its full completion is scheduled for 2022, the infrastructure required to allow five vessels to dock simultaneously is expected to finish by 2020.
Next Chapter strategy targets higher number of arrivals
The month of September witnessed the country set out its broader ambitions for the tourism industry through the launch of the Next Chapter of the Qatar National Tourism Sector Strategy 2030.
The development blueprint outlines a number of targets for the 2017-23 period, including: attracting 5.6 million tourists per year, doubling the 2016 total, achieving
a 72% occupancy rate in Qatar's hotels, up from an average of 62% in the first half of 2017, and raising the sector's direct contribution to GDP – from QR19.8 billion ($5.4 billion) to QR41.3 billion ($11.3 billion).
Changes to the sector's governance were also delineated in the plan, with the duties and responsibilities of QTA to be incorporated into a new entity, the National Tourism Council (NTC).
The NTC's main tasks will be attracting investment, overseeing strategic planning and regulating the sector. To achieve its goals, the council will be given charge of three new entities: developing new largescale tourism products and offerings, consolidating the work of existing business events stakeholders, and promoting Qatar as a destination internationally.
Bilateral connections and visa reforms to expand international reach
As Qatar looks to offset a downturn in GCC tourists due to the blockade imposed in June by a number of the bloc's member states, work is progressing to market the country's tourism potential outside the region.
In line with these aims, QTA announced plans in October to open offices in both India and Russia. Soon after, news broke that the authority would be collaborating with Welcome Chinese, a hospitality standard dedicated to Chinese tourists. The initiative is expected to help the Qatari industry meet the requirements of visitors from China.
However, arguably the biggest move taken towards boosting foreign arrivals in recent months was the decision to allow visa-free entry for citizens of 80 countries.
The announcement in early August brought into immediate effect visafree entry for eligible travellers with a confirmed return ticket, and came on the back of the creation of an e-visa platform a month earlier.
Travel had already been made easier in November 2016 when Qatar Airways and QTA launched a transit visa scheme, allowing passengers of any nationality with a minimum transit time of five hours at Hamad International Airport to remain in the country for up to 96 hours.
According to the tourism authority, the scheme led to a 39% year-on-year (y-o-y) increase in stopover visitors in the first half of 2017.
Visitors from Europe and the Americas on the upswing
An upswing in visitors from outside the GCC in 2017 indicates the recent moves to strengthen and diversify the tourism industry are paying off. Figures from QTA's latest Tourism Performance Summary revealed that during the January to September period, visitors from Europe and the Americas rose by 8% and 4% y-o-y, respectively.
Visitors from Africa also increased significantly – by 33% – although this region represents a smaller share of total arrivals compared to other regions.
In contrast, GCC visitors declined by 35% y-o-y, while arrivals from other Arab nations fell by 18%, a downturn that is expected to continue following the introduction of the blockade in June