Ipsos poll lists Ooredoo among top brands in Qatar in fight against COVID-19

OOREDOO ‘s efforts to support the Government of Qatar in the ongoing fight against COVID-19 have been recognised by Qatari citizens and residents as among the best in the country, according to a survey conducted by Ipsos, one of the largest market research organisations in the world.

The telecommunications leader was named in the list of the top 10 companies in Qatar for their efforts to manage the coronavirus situation, following a survey of Qatari citizens and residents who have been asked a number of questions about their experience of various entities in Qatar since the outbreak of coronavirus.

Ipsos asked the Qatari survey participants and organisations which they considered to have made the most significant and effective contribution to the fight against the pandemic. The top ten were Ooredoo, Ministry of Public Health, Qatar Charity, Qatar Red Crescent Society, Al-Meera, Qatar National Bank, Doha Bank, Qatar Airways, Qatar Foundation and Qatar Petroleum.

The result of the survey reflects the overall satisfaction with the significant efforts Ooredoo has been making to combat the spread of the virus. Efforts include large-scale awareness campaigns via SMS and social media; encouraging community members to stay at home with a range of free offers and service upgrades on home and mobile internet services; doubling internet speeds for schools and universities at no extra cost, effectively contributing to distance education; and adding new dedicated educational channels to the Ooredoo tv service. Ooredoo has also exempted its customers from download fees and data charges for the use of the Ehteraz app.

In order to ensure that awareness campaigns and support have reached as many sectors of the community as possible, the telecommunications leader has distributed awareness leaflets on COVID-19 in industrial area and, in collaboration with the Qatar Red Crescent, has distributed recharge cards to workers so that they can communicate with their families and friends.

The company has also played a pivotal role in encouraging individuals to volunteer and participate in the Ministry of Public Health’s efforts to combat the virus.

Ooredoo was a key contributor to the Let’s Celebrate Eid Together initiative in Qatar, which was launched with the aim of promoting community cohesion and solidarity with the people of Qatar affected by the pandemic. The initiative included the provision of 50,000 food baskets containing many basic supplies, as well as coronavirus prevention materials such as gloves , masks and sanitising gel. Ooredoo also distributed data and calling cards to campaign recipients.

Sabah Rabiah al Kuwari, director PR at Ooredoo, said: “The outbreak of coronavirus poses an unusual challenge to the world as a whole, so we have been keen from the outset to develop a comprehensive plan to support the efforts of official bodies to manage the impact of the pandemic. Our focus has been on raising awareness of how best to prevent the transmission of the virus, as well as supporting our communities in various ways as they follow government guidelines to stay home; whether by introducing valuable offers on telecommunications services, by providing additional services or by enhancing other services at no additional cost. We intend to continue our efforts and launch new initiatives in the near future to maximise our contributions to our communities until life returns to normal.”