Qatar Tribune

Traders take to online platforms to boost businesses amid COVID-19

- SANTHOSH CHANDRAN

DIGITAL platforms, which witnessed a sudden rise during the unjust blockade imposed on Qatar, continue to proliferat­e amid the coronaviru­s (COVID-19) pandemic.

A large number of small and medium enterprise­s (SMEs), including those owned by local traders, are increasing­ly taking to online platforms to stay in business as well to boost it.

A number of new e-shops have come up to support business sectors, especially retail marketing, trading and hospitalit­y, during the last couple of weeks.

While many of the major retailers have developed their own online marketing devices in these difficult times, the small and medium entreprene­urs who do not have such facilities, depend on online platforms that offer services either free of cost or on nominal charges.

Speaking to Qatar Tribune, Alby Joy, a senior official at Q-Discounts - an online portal that offers free service for both sellers and buyers - said: “Digital platforms are going to be an integral part of the business activities in future. People from all walks of life are attracted to online selling and buying, owing to transparen­cy and easy operating system.”

Meanwhile, many of the leading retailers in hypermarke­t section are also planning to launch their e-shops to boost their businesses.

An IT profession­al at Qatar University Riyas Mansour said, “Informatio­n technology plays key role in one’s daily life right from their offices to kitchen, from selecting children’s education to checking availabili­ty of pet birds. We are going to live in such a world that is ruled by informatio­n technology.”

Co-Founder of Need Online Trading Network Leon Joy said, “We made a soft launch around a year back. However, the number of vendors registered and the customers that visited the site has registered considerab­le growth during COVID-19. Our site also does not display any kind of advertisem­ent or misleading informatio­n.”

The number of sellers and buyers, who visit popular social media sites such as Facebook for business and shopping, has also increased during the pandemic.

 ??  ??

Newspapers in English

Newspapers from Qatar