Qatari Diar collaborates with ELAN Media to develop outdoor advertising

QATARI Diar has signed a contract with ELAN Media Company, a leading outdoor advertising media company in Qatar, for the development of outdoor advertising spaces in Lusail, Qatar’s city of the future.

The contract includes that ELAN Media will plan, produce, instal and manage over 50 new assets, including fixed outdoor advertising and digital billboards, spread across various iconic locations in Lusail, including Lusail Marina, The Commercial Street and The Promenade. Additionally, two large digital advertising screens will be developed on Lusail Expressway.

Youssif Al-Musleh, chief development and asset management officer – Qatar, said: “Outdoor advertising is an important component of any modern city which, when done right, adds a creative dimension to the streets and walkways. “We wanted a partner with the right expertise to deliver a best-in-class outdoor advertising ecosystem for Lusail. We have collaborated with Elan to provide creative solutions as to deliver the highest quality with the latest technology and to sustainable standards, in order to achieve our objectives in this field.”

Jaber Al Ansari, Group CEO ELAN, said: “This is a major milestone for ELAN Media and a credible testament to our company’s expertise in this field. Our agreement with Lusail offers us a unique opportunity to enrich the life in Lusail in line with the country’s ambitions and its support to exceptional urban development. As a trusted partner on this distinguished project, we look forward to kicking off the work and remain excited to bring in creativity and innovation to deliver the best.”