Three experiences not to be missed
AS the region’s only businessto-customer show of its kind, D WE is back to Doha and here are three special experiences you shouldn’t miss:
ALMAJED JEWELLERY’S LIMITED EDITION FIFA WC 2022 PRODUCTS
As the country gears up for hosting the region’s first ever FIFA World Cup tournament, visitors to D WE and football fans can catch first sight of AlMajed ewellery’s officially licensed products created to celebrate the mega sports event in Qatar.
The range of limited-edition items include jewellery, pens, as well as other luxury products studded with precious stones, all designed to depict the heritage and culture of Qatar.
In September 2021, Al Majed ewellery signed a licensing agreement with FIFA, the international governing body of football to be the official licensed luxury jewellery and accessories for the FIFA World Cup Qarar 2022.
INSPIRATIONAL TALKS AT THE DJWE LOUNGE
Throughout the duration of the exhibition, the D WE lounge will be home to open sessions relating to everything from the creative process of jewellery formation to consumer savviness when it comes to buying diamonds and precious stones. Visitors will hear from an array of founders and designers, including homegrown Qatari designer, Nada Al Sulaiti of Hairaat, and th generation heir of the ’ETRANGE brand, S bastien ’ trange.
DJULA’S ON-SITE PIERCING SERVICES
Parisien jeweler D U A, which is famed for its delicate designs and unconventional ear piercings, will be at D WE this year showcasing its latest designs. And to give the complete D U A experience to their customers, one of D U A’s professional piercers has own in to Qatar from France and will be on hand throughout the entire exhibition to offer customers a complimentary on-site piercing service. D U A’s creations have been spotted on A-list celebrities including Michelle Obama, ady Gaga and ennifer awrence.
With more than 500 brands from 10 countries exhibiting at D WE this year, the 1 th edition provides an extensive display of classic and contemporary luxury collections by internationally recognised brands and designers as well as local designers.