Jaeger-LeCoultre brings haute horology to DWJE

THIS year, aeger- eCoultre brought the art of haute horology from the heart of the Vall e de oux to the halls of the 1 th Doha ewellery Watches Exhibition, showcasing some of the Maison’s standout timepieces.

This year, aeger- eCoultre has selected some iconic pieces to showcase at the exhibition, particularly the Reverso.

Created over 90 years ago, aeger- eCoultre’s Reverso is a singular example of art deco design, a daring embodiment of modernity and an uncompromising piece of art that has evolved over time with shifting tastes and technology.

From the start, the Reverso was radically innovative in both its fundamental concept and the engineering of the intricate mechanism that enabled the case to be turned over and locked into place.

Made originally to withstand the rigours of polo matches, the swiveling mechanism was created to protect the fragile front glass of the timepiece. Now more than nine decades later with several technical innovations, the back of the Reverso has evolved from being a protective cover to the finest available blank canvas, upon which the owner and artisan alike may demonstrate their appreciation and patronage of high craft - a testament to aeger- eCoultre’s inventive watchmaking.

The Reverso’s enduring success over time is not only attributed to the the mechanical complexity of the watchmaking but to the values that lie in the ingenious conception and perfect execution.

“aeger- eCoultre is proud to be part of the Doha ewellery and Watches Exhibition for another year and we’re always excited to showcase unique and exclusive pieces that highlight the Maison’s bespoke craftsmanship and exceptional expertise. We look forward to welcoming the watch collectors and aficionados to our booth to experience over 1 years of luxury watchmaking expertise, inventiveness and craftsmanship that define aeger- eCoultre,” said

aeger- eCoultre’s Middle East, India and South Africa Brand Director Nader Iskander.