HIA joins hands with Fashion Trust Arabia to rebrand uniform of customer-facing staff
A ‘Call for Designers’ was launched online on May 11, inviting Qatar-based fashion designers to participate in the competition
HAMAD International Airport (HIA) has announced an exciting collaboration with Fashion Trust Arabia (FTA) to redesign its new customerfacing staff uniforms.
A Call for Designers’ was launched online on May 11, inviting Qatar-based fashion designers to participate in the competition, by re-envisioning HIA’s new uniform design and submitting their entries. As the airport expands its facilities and services, in the form of its exciting airport expansion project, it expects the new uniform design to re ect the organi ation’s true vibrant spirit and commitment in offering exceptional passenger experience.
The winning designer will have a lifetime opportunity to build a legacy with
The World’s Best Airport and showcase their creation to millions of travellers who visit HIA annually.
“We are delighted to partner with Fashion Trust Arabia on this unique initiative. Through this collaboration, we are proud to launch our rebranded uniforms and at the same time provide fashion designers with the opportunity to showcase their talent to the millions of visitors who pass through HIA,” Engr Badr Mohammed Al Meer, chief operating officer at HIA.
“Fashion Trust Arabia is honoured to partner with HIA on this incredible opportunity to shed the spotlight on Qatar based talents talents through designing the new official airport uniform that will be seen and recogni ed by millions; truly an iconic moment ” said Tania Fares, Co-Founder and Co-Chair of Fashion Trust
Arabia.
HIA’s expansion will enhance the multi-dimensional offerings of the five-star airport by integrating world-class art collection and refreshing environment of lush greenery with contemporary retail and dining concepts among other leisure attractions and facilities under one expansive terminal. The airport will be welcoming world-renowned fashion retailers from around the world, with awe-inspiring and creative digital displays at its stores, offering truly unique and exclusive experiences for shoppers. Inspiring positive emotions and taking the stress out of travel, HIA’s expansion will introduce a 10,000 sqm indoor tropical garden and 26 -sqm water feature, which serves as the central anchor of the expansion, creating a focal point for all travellers.