Qatar Tribune

Qatar sets the stage to welcome eco-friendly Bird electric scooters

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QATAR has become the first launch market in the Middle East for Bird Three electric scooter.

The scooter is a product of Bird Global, a leader in environmen­t-friendly electric transporta­tion, and is proven to have the longest life cycle of five years.

Supporting Qatar National Vision 2030, which envisages all public transport in Qatar is to be converted to an allelectri­c operation by 2030, the launch amplifies the country’s vision to achieve a sustainabl­e eco-efficient expanse and drive economic and sustainabl­e growth.

Founded in 2017, Bird pioneered and catalysed the shared mobility space as the longest-serving and most responsibl­e shared micromobil­ity company to date—partnering with over 450+ cities across the globe to develop programmes that maximise the positive impact of micromobil­ity.

In partnershi­p with cities, Bird’s proprietar­y technology and operations are revolution­ising the existing transporta­tion paradigm by making lightweigh­t electric vehicles readily available to rent or own around the world. With the touch of a button, riders can convenient­ly transport themselves to work, to a local business, or anywhere in their community in minutes.

Bird products and services are designed with one goal in mind: to make cities more liveable by reducing car usage, lowering carbon emissions, and improving the safety of all road users. The company’s scooters, developed by an inhouse team of the leading engineerin­g and vehicle design experts, offer residents without cars a convenient, affordable, and clean transporta­tion option.

With the launch of Bird in the Qatar market, Jonathan Adler- Bird’s Sr. director, said, “The volume of e-scooter rides has compounded 3.5 times per year since 2017, proving that micromobil­ity has an important role to play in redesignin­g urban mobility for a cleaner and more sustainabl­e future.

“As the creator of this industry, it has been exciting to see micromobil­ity become a transporta­tion category in its own right, as an affordable and sustainabl­e solution to street congestion that riders across the world use every day.

“The timely launch in the Qatari market further strengthen­s our stance to support the government’s vision of enhancing sustainabl­e expanse in the region. We are confident in receiving an overwhelmi­ng response from industry stakeholde­rs and we are here to build long-term partnershi­ps with them to make the city pollution-free and future ready.”

Bird micro-EVs come with an array of features significan­tly benefiting riders. The company’s inclusive Community Pricing Programme offers a 50% discount to low-income riders, select local non-profit and community organisati­ons, veterans, and senior citizens.

Moreover, Bird offers free rides to healthcare workers and emergency personnel. The company incorporat­es community feedback to improve its product offerings.

With the Bird Three, the company is set to become the first operator to achieve an independen­t, ISO-critically reviewed, vehicle Life Cycle Analysis (LCA) of fiveyears with refurbishm­ent, setting a new industry standard and enabling reliable comparison­s across European modes and vehicles.

Bird’s cradle-to-grave LCA report confirms that the Bird Three is among the lowest emitters of greenhouse gases (GHG) of any vehicles on the road in European cities – including other shared modes and public transport.

Travellers who take a Bird Three account for on average approximat­ely 21% less greenhouse gas emissions per kilometre than taking the metro, 77% less than driving a gas-powered car, and 87% less than taking a ride-hail car.

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 ?? ?? The scooter is a product of Bird Global, a leader in environmen­t-friendly electric transporta­tion, and is proven to have the longest life cycle of five years.
The scooter is a product of Bird Global, a leader in environmen­t-friendly electric transporta­tion, and is proven to have the longest life cycle of five years.

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